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Insights for Marketers Making Podcasts and Video Shows

Marketing Showrunners covers the movement of marketers making shows to build brand affinity.

By: Jay Acunzo on January 27th, 2020

3 Clips: Breaking Down “Inside Trader Joe’s,” a Risky, Quirky, Original Podcast

Today, we deconstruct a risky attempt at a podcast from Trader Joe’s. Is it a GOOD decision to go inside your own company? What does “good” even mean? What can we learn from their ambitious but atypical attempt at a podcast? We break it down.

SUBSCRIBE TO 3 CLIPS:

Apple Podcasts | Spotify | Overcast | Stitcher

INSIDE THE EPISODE

Find Trader Joe’s podcast here.

Follow 3 Clips cohosts Jay Acunzo and Molly Donovan on Twitter: @jayacunzo and @MHDonovan

 

THANKS TO OUR SPONSORS

3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.

Learn more at Casted.us.

 

3 Clips is also sponsored by Contently. Contently’s complete content marketing solution helps brands like Marriott, Google, RBC, and Dell create high-performing content–everything from video series, to interactive content, print magazines, and thought leadership that actually says something new. Their proprietary content strategy technology can predict which content formats, topics, and channels will best engage your target audience. Their intelligent content marketing platform makes creating and distributing your content easy. And most importantly, their premium talent network allows you to tap into Pulitzer and Emmy-award-winning content creators from Wired, The Economist, The Financial Times, NY Mag, and more, ensuring that your content isn’t just better. It’s the best of the best.

Explore their content strategy course at Contently.com/3clips.


 

 

Join subscribers from Red Bull, Salesforce, Mailchimp, Zendesk, Adobe, and Shopify.

On the last Friday of each month, we share 1 big new idea to help marketing execs to challenge the status quo, and a roundup of the best stuff we created or found for making great shows.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com

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