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Insights for Marketers Making Podcasts and Video Shows

Marketing Showrunners covers the movement of marketers making shows to build brand affinity.

By: Jay Acunzo on March 2nd, 2020

3 Clips: How Making Shows Changes Marketing Hiring and Talent

Kristen Bryant’s previous job looked and sounded like something you’d find on any modern marketing team. Today, she looks a lot more like someone you’d find in Hollywood, inside a production studio, or working for a media company like The Ringer, Vox, or Vice. Today, Kristen joins us to talk about her atypical role and what running shows means for marketing skill development. Plus, she takes us inside the show development process of Wistia’s latenight talk show-style series, Brandwagon, and how she navigated her way through all the parts and pieces as a first-time producer.

Disclosure: Wistia is a sponsor of MSR’s site and newsletter. They have no say over our editorial choices, nor did they suggest we talk to Kristen. (She just has a revealing enough job in marketing that we wanted to take advantage of a warm relationship to go in-depth and teach.)

 

SUBSCRIBE TO 3 CLIPS:

Apple Podcasts | Spotify | Overcast | Stitcher

 

INSIDE THE EPISODE

Find all episodes of Brandwagon and Wistia’s other shows at wistia.com/series

Follow Kristen on Twitter or LinkedIn.

Follow 3 Clips host Jay Acunzo on Twitter or LinkedIn.

 

 

THANKS TO OUR SPONSORS

3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.

Learn more at Casted.us.

 

3 Clips is also sponsored by Contently. Contently’s complete content marketing solution helps brands like Marriott, Google, RBC, and Dell create high-performing content–everything from video series, to interactive content, print magazines, and thought leadership that actually says something new. Their proprietary content strategy technology can predict which content formats, topics, and channels will best engage your target audience. Their intelligent content marketing platform makes creating and distributing your content easy. And most importantly, their premium talent network allows you to tap into Pulitzer and Emmy-award-winning content creators from Wired, The Economist, The Financial Times, NY Mag, and more, ensuring that your content isn’t just better. It’s the best of the best.

Explore their content strategy course at Contently.com/3clips.

 

Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com

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