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Insights for Marketers Making Podcasts and Video Shows

Marketing Showrunners covers the movement of marketers making shows to build brand affinity.

By: Jay Acunzo on December 16th, 2019

3 Clips: Radiolab and the Subtle Art of Hosting Podcasts

On 3 Clips, we make sense of great podcasts, a few little pieces at a time. Few podcasts have had a more profound impact on the medium — or its listeners — than Radiolab, from WNYC Studios. The beautifully produced, always surprising interviews, the important and often misunderstood topics, and the truly innovative music scoring and sound design all combine to make Radiolab one of the most awarded shows in history.

But in my opinion, it’s the hosts that makes this show so great — and the hosts that can teach us the most about being great podcasters ourselves.

On this episode, I dive into the show that inspired me to start podcasting back in 2015. We’ll deconstruct three clips that highlight the hosts’ genius and makes Radiolab one of the most legendary programs on the planet.

SUBSCRIBE:

Apple Podcasts | Spotify | Overcast | Stitcher

 

INSIDE THE EPISODE

Clips played were taken from the episode, “Memory and Forgetting,” found here.

Radiolab‘s home page is radiolab.org, or follow them on on Twitter @radiolab.

Share your take on this episode with us on Twitter: @jayacunzo or @MShowrunners

 


THANKS TO OUR SPONSOR

3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.

Learn more at Casted.us.

 

Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com

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