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Insights for Marketers Making Podcasts and Video Shows

Marketing Showrunners covers the movement of marketers making shows to build brand affinity.

By: Jay Acunzo on January 13th, 2020

3 Clips: “StartUp” Reveals How to Turn Everyday Events into Irresistible Narratives

It’s easy to disassociate our own abilities, brands, industries, or material from our favorite shows. Today, we go inside the final episodes of the legendary podcast StartUp from Gimlet Media to uncover a few missing pieces from our storytelling style as marketers — even when our source material feels boring, bland, and predictable.

SUBSCRIBE TO 3 CLIPS:

Apple Podcasts Spotify Overcast Stitcher

 

INSIDE THE EPISODE

The clips played in this episode were taken from two StartUp episodes: Clip 1 is from “Exit,” found here. Clips 2 and 3 are from “Our Company Has Problems,” found here.

Follow StartUp host and Gimlet’s CEO Alex Blumberg on Twitter @abexlumberg

Follow Jay Acunzo on Twitter @jayacunzo

 

THANKS TO OUR SPONSOR

3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.

Learn more at Casted.us.

 

3 CLIPS IS THE OFFICIAL SHOW OF
MARKETING SHOWRUNNERS

We teach marketers how to build their audience’s favorite show, so they can be their favorite brand. We serve marketers who want to find and share their voice, make a difference, and shift the culture of their industries for the better. Get our monthly newsletter here or start learning here.

Join subscribers from Red Bull, Salesforce, Mailchimp, Zendesk, Adobe, and Shopify.

On the last Friday of each month, we share 1 big new idea to help marketing execs to challenge the status quo, and a roundup of the best stuff we created or found for making great shows.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com

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