A Tiny Podcasting Technique Turning Basic Info into Irresistible Moments
We believe great podcasts do so much more than just entertain, distract, or even inform. They do more than help us. They change us. As showrunners, our listeners will invest hours into our podcasts, and we have the opportunity to say something matters, to make a difference, and to shift the culture — however broad or narrow a culture we are exploring and improving.
To do this, however, we can’t pander. We can’t merely hand out whatever it is the audience is already asking for, whatever it is they want. Instead, we have to get comfortable delivering what they NEED. But to deliver what they need — in the moment, or across a whole episode or show — we first need to strike a delicate balance. To deliver what they NEED, it has to come inside something they WANT.
Few shows do this as well as The Nod, from Gimlet Media. Today, in our quarantine-approved “Clipped” series, we look at a tiny moment and technique where host Eric Eddings delivers on this nuanced, difficult idea.
SUBSCRIBE TO 3 CLIPS:
INSIDE THE EPISODE:
All episodes of The Nod can be found here: gimletmedia.com/shows/the-nod
Clips played in this episode can be found on the episode of the show called “Why We’re Watching Watchmen,” found at gimletmedia.com/shows/the-nod/o2h…watching-watchmen
THANKS TO OUR SPONSOR
3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.
Learn more at Casted.us.
Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.
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