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Insights for Marketers Making Podcasts and Video Shows

Marketing Showrunners covers the movement of marketers making shows to build brand affinity.

By: Jay Acunzo on February 10th, 2020

Adobe’s Wireframe Podcast: If You White Labeled Your Show, Would They Know It Was Yours?

What if you white labeled your brand’s podcast? How would they know it was you? Today, we break down Adobe’s Wireframe podcast, and we look harder at the idea that a show should be “brand IP” — an identifiable, defensible premise and identity that is wholly our own. How do we create The Only instead of Yet Another? We also tease out insights on show production, sound design, and most crucially, hosting a podcast.

SUBSCRIBE TO 3 CLIPS:

Apple Podcasts | Spotify | Overcast | Stitcher

 

INSIDE THE EPISODE

Find Adobe’s Wireframe here.

Clips played during this episode can be found in the Wireframe episode “Sounds Like Good Design.”

Follow Wireframe host Khoi Vinh on Twitter here.

Follow 3 Clips cohosts Jay Acunzo and Molly Donovan on Twitter @jayacunzo and @MHDonovan.

 

THANKS TO OUR SPONSORS

3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.

Learn more at Casted.us.

 

3 Clips is also sponsored by Contently. Contently’s complete content marketing solution helps brands like Marriott, Google, RBC, and Dell create high-performing content–everything from video series, to interactive content, print magazines, and thought leadership that actually says something new. Their proprietary content strategy technology can predict which content formats, topics, and channels will best engage your target audience. Their intelligent content marketing platform makes creating and distributing your content easy. And most importantly, their premium talent network allows you to tap into Pulitzer and Emmy-award-winning content creators from Wired, The Economist, The Financial Times, NY Mag, and more, ensuring that your content isn’t just better. It’s the best of the best.

Explore their content strategy course at Contently.com/3clips.

 

Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com

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