Big Questions on the Value of Brand and Shows with Phil Nottingham of Wistia
Phil Nottingham is a brand strategist at Wistia. In this episode, author and Marketing Showrunners founder Jay Acunzo grapples with some big questions about how to measure and discuss the power of shows internally at a brand. Phil joins him to make sense of some philosophical questions around measurement, ROI, and the giant shift in marketing that his company, Wistia, is currently evangelizing and leading teams through.
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Wistia makes several original series for marketers about things like brand and video marketing. Check them out at wistia.com/series
JOIN OUR WEEKLY JOURNEY TO ANSWER 1 QUESTION:
What does it take to make someone’s favorite podcast?
Each week, a new big idea, with examples, frameworks, and a community building towards the same goal: a system we can all use to make their favorite show. Subscribe free at marketingshowrunners.com/favorite
THANKS TO OUR SPONSORS
3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.
Learn more at Casted.us.
3 Clips is also sponsored by Contently. Contently’s complete content marketing solution helps brands like Marriott, Google, RBC, and Dell create high-performing content–everything from video series, to interactive content, print magazines, and thought leadership that actually says something new. Their proprietary content strategy technology can predict which content formats, topics, and channels will best engage your target audience. Their intelligent content marketing platform makes creating and distributing your content easy. And most importantly, their premium talent network allows you to tap into Pulitzer and Emmy-award-winning content creators from Wired, The Economist, The Financial Times, NY Mag, and more, ensuring that your content isn’t just better. It’s the best of the best.
Explore their content strategy course at Contently.com/3clips.
Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.
Get in touch anytime: firstname.lastname@example.org // Speaking inquiries: email@example.com