Blog Keyword

Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

By: Jay Acunzo on May 4th, 2020

Bill Simmons Leads the Witness: Analyzing His Go-To Podcast Interview Technique

On our first episode of “Clipped,” we deconstruct a telling moment from the Bill Simmons Podcast that can help us become better interviewers. Our clip today reveals a technique we can use, but be forewarned: It can break in either direction, good or bad.
The Ringer’s Bill Simmons hosts one of the most popular sports and pop culture podcasts on the planet, and since his days at ESPN, he’s been honing his interview chops, talking to celebrities like Denzel Washington and Charlize Theron, professional athletes like the NBA’s Kevin Durant, and journalists, podcasters, and authors who are undoubtedly brilliant but typically tough to interview, too.



Apple Podcasts | Spotify | Overcast | Stitcher



The clip we played was taken from Bill Simmons’s interview with sports announcer Joe Buck, found here.
Follow 3 Clips host and Marketing Showrunners founder Jay Acunzo on Twitter or Instagram.



What does it take to make someone’s favorite podcast?

Each week, a new big idea, with examples, frameworks, and a community building towards the same goal: a system we can all use to make their favorite show. Subscribe free at



3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.

Learn more at





Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: // Speaking inquiries:

Submit a Comment

Your email address will not be published. Required fields are marked *