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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

By: Jay Acunzo on August 25th, 2020

Breaking Brand: Dissecting Buffer’s Big Bet on Podcasts and the Gin Lane Pivot to Pattern Brands

Most brands make podcasts that sound like everyone else’s. Something better doesn’t require massive budgets or decades of experience. Instead, we can start our process by addressing four core challenges: say something that matters, get listeners to the end, deepen relationships, and reinvent the show.
Today, 3 Clips host and Marketing Showrunners founder Jay Acunzo is joined by Ash Read from social media tech vendor Buffer. Ash was the visionary behind a 2019 series, Breaking Brand, which followed the pivot of one of the world’s most successful branding agencies, Gin Lane, into a home goods company, Pattern Brands. While the story itself is worth your time, the rationale behind Buffer making this show is even more worth it — IF your goal is to make a truly resonant podcast for your brand.

 

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Apple Podcasts | Spotify | Overcast | Stitcher

 

ENROLLMENT IN OUR PODCAST WORKSHOPS IS NOW OPEN:

 
Use code JAYLOVESME during enrollment for a 20% discount.
 
Level up an existing show, or launch a new one. These are online, interactive, cohort-based workshops for makers and marketers, all for one aim: Learn how to make a show that makes a difference. In other words, learn how to make someone’s FAVORITE show.
 

SUBSCRIBE TO MARKETING SHOWRUNNERS:

For our Friday emails, subscribe to Playing Favorites, the newsletter from Jay Acunzo and Marketing Showrunners, exploring creativity, content, marketing, and making someone’s favorite podcast. Subscribe at marketingshowrunners.com/subscribe/
 

INSIDE THIS EPISODE:

 
Buffer’s Breaking Brand can be found here: https://lp.buffer.com/breaking-brand
 
Follow Buffer on Twitter here: https://twitter.com/buffer
 
Follow Ash Read on Twitter here: https://twitter.com/Ashread_
 
Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/
 
You can find all episodes of Marketing Showrunners wherever you listen to podcasts, or by browsing the show’s home page at https://marketingshowrunners.com/podcast
 
Thanks for listening!

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Ready to elevate your voice and make a show that makes a difference? Consider our workshops, the Showrunner Sessions.

the showrunner sessions

Explore our online, interactive, cohort-based experiences built for makers and marketers to create their audiences’ favorite podcast. The next session launches soon. Learn more about the Showrunner Sessions.

 

Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com

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