The single best book I’ve ever read about podcasting is called Out on the Wire by Jessica Abel. It’s also the only book I’ve ever read about podcasting. But it is, indeed, awesome. The author follows around the teams behind some of the most amazing podcasts on the planet to learn their process, including This American Life (of […]
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Recently, I’ve kept coming back to the same idea. “If you want it to be real, write it down.” It’s so simple, right? Now, don’t misunderstand: I don’t really believe the popular idea that you have to write down your goals to make them happen. Evidence may exist. That’s fine. I’m just not the kind of […]
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We’ve uncovered what I think is the single most limiting belief too many marketers share, which in turn prevents us from creating better shows: the belief that creativity means big. Maybe we want to make a show, but we conclude we don’t have the budget or time. Maybe we want to do a better show, […]
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The thing to know about me is that I’m an extreme extrovert. I come from a long line of extreme extroverts too. If you closed your eyes at a family dinner, you’d swear that 29, maybe 30 humans were in that room. (Actual population: 9, maybe 10 parents/grandparents, siblings, and cousins.) An even better example […]
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What makes content irresistible? Antoine de Saint-Exupery was a French aviator, writer, and author of The Little Prince. He also knew a thing or two about motivating others. He once said this: “If you want to build a ship, don’t drum up the men to gather wood, and divide the work, and give orders. Instead, […]
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Interviewing a guest on a podcast can be a delicate dance. (That’s how I think of it, anyway. It’s not a straight march forward, asking question after question. It’s more like a dance, and you are the leader. You’re setting the tone, watching the pacing, leading people one way, then back another, then visiting one […]
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For a recent episode of 3 Clips, listener Jim Samuel asked us a poignant question about preparing to launch your podcast: How can I evaluate whether there’s a sufficient audience for a podcast idea I have and would like to pursue? Here’s the quick answer. It deserves a longer explanation: You can’t know for sure, […]
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Abby Sullivan hosts and produces one of the marketing world’s most demanding shows. A member of the marketing team at the software startup ProfitWell, which produces a handful of original series as part of their Recur Network for SaaS and DTC companies, Abby is responsible for RecurNow, the company’s daily — yes, daily — podcast. […]
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When something gains steam in marketing, the tendency is to race towards tactics. Which channels? Which tech? Which topics? How do we optimize for X? How do we measure it? These are all incremental questions. Let’s take a moment to focus on the fundamentals, on top of which we can build anything we want. A […]
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Deconstructing an interview clip between Billions‘ Brian Koppelman and SNL‘s Melissa Villasenor, revealing two hidden traits of great interview podcasts. Brian Koppelman’s show The Moment is a look into pivotal moments that shaped great creative careers. In this episode of 3 Clips‘ quarantine version, “Clipped,” MSR founder and 3 Clips host Jay Acunzo pulls out […]
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