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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

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All Best Practices Really Are: A Decent Start

By: Jay Acunzo
April 5th, 2018

This article originally appeared in my weekly newsletter, Damn the Best Practices. Get one new idea or story every Monday for being better than commodity work. Subscribe here. Every month, I like to do a handful of 1:1 video calls with people who support my work. I spend the first half asking questions to try […]

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Smug Shrugs: How Crappy Marketers Justify Craptastic Tactics

By: Jay Acunzo
March 23rd, 2018

This is an excerpt from the weekly Unthinkable Mondays newsletter: one new story or idea for being better than best practices. Subscribe here. Ever encounter an awful attempt at winning your attention or loyalty that you immediately and viscerally hate? (“Wait, Jay, from marketers? Never!”) You’re right, it’s impossible, but suspend your disbelief so I […]

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