CONFLICTED: The Process Driving Jaw-Dropping Shows
When journalist Jake Warren met Aimen Dean — a former Al Qaeda bomb-maker turned agent for the British intelligence service MI6, who happened to be super smart and deeply knowledgeable about Middle East politics — he knew he had hit storytelling pay dirt. So when Jake started his own podcasting company a few years later, he was determined to get Aimen behind the mic. But there were a couple of problems: the guy could talk for nine hours, and would sometimes get pretty deep in the weeds. So they brought in Thomas Small — an author, documentary film producer, Middle East scholar, and good friend of Aimen’s – to be co host.
The resulting podcast, CONFLICTED, from Jake’s company Message Heard, breaks down the complexities of history, religion and politics of the Middle East and puts them in a global context. The first season begins with 9/11 and focuses on the War on Terror and associated conflicts in the region. The second season is about the post-Cold War New World Order and how that era of US dominance affected the Middle East, and beyond. To the listener, it sounds like Thomas and Aimen are having a friendly conversation, sprinkled with Aimen’s often heart-stopping personal stories. But as you’ll hear, there’s lots of work that goes on behind the scenes to get to this place.
In this episode, join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks with Jake Warren about the large and small choices that make CONFLICTED a success – not only with Middle East politics nerds, but among a general audience too.
SUBSCRIBE TO 3 CLIPS:
Subscribe to “Playing Favorites,” the newsletter from Jay Acunzo and Marketing Showrunners, exploring creativity, content, marketing, and making someone’s favorite podcast. Subscribe at marketingshowrunners.com/subscribe/
These are online, interactive, cohort-based workshops for makers and marketers, all for one aim: Learn how to make a show that makes a difference. In other words, learn how to make someone’s FAVORITE show. Level up an existing show, or launch a new one.
Students are marketers, executives, science researchers, freelancers, entrepreneurs, authors, and artists and thinkers of all kinds who connect, do real work on their real shows together, and benefit from the community around them as much as the system we’ve built.
INSIDE THIS EPISODE:
CONFLICTED from Message Heard can be found here: https://messageheard.com/our-podcasts/conflicted, or wherever you get your podcasts.
Selections played on this episode of 3 Clips are from Season 1, Episode 2: The War on Terror: https://play.acast.com/s/conflicted/waronterror
Follow Jake Warren, founder of MessageHeard, on Twitter: https://twitter.com/TheJakeWarren
Follow CONFLICTED on Twitter here: https://twitter.com/MHconflicted
Listen to the podcast Undiscovered, hosted and reported by Jake Warren: https://messageheard.com/podcasts/undiscovered
Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/
You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcast
Thanks for listening!
(3 Clips with Jay Acunzo is the official podcast of Marketing Showrunners, helping makers and marketers find and share their voices and make shows that make a difference. MSR offers free and paid education and entertainment to help you create podcasts and video shows that are central to both your brand and your audience’s lives.)
Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.
Get in touch anytime: email@example.com // Speaking inquiries: firstname.lastname@example.org