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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

By: Jay Acunzo on April 6th, 2020

How a Startup Makes a Daily Podcast Entirely In-House: Inside ProfitWell’s Recur Now

Abby Sullivan is the co-host and editor of the daily podcast Recur Now, from ProfitWell. The company isn’t huge (they recently passed 100 employees across 3 offices, mainly found in Boston). They don’t have endless resources, nor a roster of expensive freelancers or award-winning agencies at their disposal. What they have, instead, is a commitment to the original series as the new way marketing is done. They serve their audience more deeply than their peers.

Still, a DAILY podcast? That’s a huge task, requiring equal parts smart planning and grit and hustle. How do they do it? What’s been working? What’s been hard? And what can we all learn to publish our podcasts more consistently — and consistently BETTER podcasts — regardless of our cadence?

We go inside Recur Now with three key clips that reveal quite a bit.


Apple Podcasts | Spotify | Overcast | Stitcher



Find all episodes of Recur Now here.

Clips played during this episode of 3 Clips are from this episode of Recur Now.

You can follow ProfitWell or Abby on Twitter, or follow host Jay Acunzo on Twitter or Instagram.



What does it take to make someone’s favorite podcast?

Each week, a new big idea, with examples, frameworks, and a community building towards the same goal: a system we can all use to make their favorite show. Subscribe free at



3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.

Learn more at


3 Clips is also sponsored by Contently. Contently’s complete content marketing solution helps brands like Marriott, Google, RBC, and Dell create high-performing content–everything from video series, to interactive content, print magazines, and thought leadership that actually says something new. Their proprietary content strategy technology can predict which content formats, topics, and channels will best engage your target audience. Their intelligent content marketing platform makes creating and distributing your content easy. And most importantly, their premium talent network allows you to tap into Pulitzer and Emmy-award-winning content creators from Wired, The Economist, The Financial Times, NY Mag, and more, ensuring that your content isn’t just better. It’s the best of the best.

Explore their content strategy course at



Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

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