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Marketing Showrunners

Helping makers and marketers find their voices and make a difference through their podcasts.

By: Jay Acunzo on January 20th, 2020

How Drift Runs Its B2B Podcast Network (and What Marketers Can Learn)


Drift’s first podcast had all the ingredients of a great show. Hosted by a CEO with a big audience, with a co-host who was an emerging executive in the field, the podcast Seeking Wisdom with David Cancel and Dave Gerhardt exploded. So now what? Mine that asset for goodness, no? What about a miniseries inside the same feed? That works too. But then, Drift decided to spin out multiple shows. Not one. Not two. Not three. Not four. FIVE different podcasts, with more on the way. Today, we talk to the minds behind the network, ensuring it runs smoothly each day.

SUBSCRIBE TO 3 CLIPS:

Apple Podcasts | Spotify | Overcast | Stitcher

 

INSIDE THE EPISODE

Drift’s Hypergrowth podcast network can be found at drift.com/podcasts

Follow Drift’s Gail Axelrod and Molly Sloan on Twitter.

Follow Jay Acunzo on Twitter @jayacunzo

 

THANKS TO OUR SPONSORS

3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.

Learn more at Casted.us.

 

3 Clips is also sponsored by Contently. Contently’s complete content marketing solution helps brands like Marriott, Google, RBC, and Dell create high-performing content–everything from video series, to interactive content, print magazines, and thought leadership that actually says something new. Their proprietary content strategy technology can predict which content formats, topics, and channels will best engage your target audience. Their intelligent content marketing platform makes creating and distributing your content easy. And most importantly, their premium talent network allows you to tap into Pulitzer and Emmy-award-winning content creators from Wired, The Economist, The Financial Times, NY Mag, and more, ensuring that your content isn’t just better. It’s the best of the best.

Learn more at Contently.com.

 


 

Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com

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