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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

By: Jay Acunzo on June 15th, 2020

Why Don’t More Marketers Podcast Like This? Inside Dear Year Rocker from Double Elvis and iHeart

Most marketers who make shows default to one assumption: Podcasting means talking to other people. It makes sense as to why they think that: It enriches the audio experience, develops relationships with the other person, and provides an easy way to amplify the show. (One could argue asking a guest to share the episode is a band-aid for the real injury: we don’t know how to properly create word-of-mouth through our show. But that’s a rant for another day.) For now, we wonder:

Why don’t more marketers make this type of show? It’s a hidden, yet powerful, approach to podcasting.

Today, we break down three clips from the wonderfully produced, beautifully written show, Dear Young Rocker, hosted by Chelsea Ursin, produced in partnership with Double Elvis and iHeart. Producer Tallie Gabriel joins us to share what she found.

SUBSCRIBE TO 3 CLIPS:

Apple Podcasts | Spotify | Overcast | Stitcher

 

INSIDE THE EPISODE:

All episodes of Dear Young Rocker can be found here: dearyoungrocker.com

Clips played in this episode can be found on the episode of the show called “Bass Player,” found at the link above.

Follow DYR host Chelsea Ursin at twitter.com/RockerDear

Follow 3 Clips host and Marketing Showrunners founder Jay Acunzo on Twitter at twitter.com/jayacunzo or Instagram at instagram.com/jacunzo

 

 

THANKS TO OUR SPONSOR

3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.

Learn more at Casted.us.

 

 

 

Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com

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