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Insights for Marketers Making Podcasts and Video Shows

Marketing Showrunners covers the movement of marketers making shows to build brand affinity.

By: Jay Acunzo on March 23rd, 2020

Lindsay Tjepkema, CEO of Casted, on How Podcasts Affect Brands Beyond Audio

Lindsay Tjepkema is the cofounder and CEO of Casted, a software platform built specifically for marketers who make shows. Today, she joins Jay Acunzo to talk about three quotes from three distinct voices in the podcasting space, all of which appeared on The Casted Podcast. They are: (1) Tom Webster, SVP of Edison Research and owner of the world’s foremost study on podcasting and audio trends, The Infinite Dial; (2) Jay Baer, New York TImes bestselling author, Hall of Fame keynote speaker, and founder of consultancy Convince and Convert, and (3) Heike Young, creator of one of the longest-running branded podcasts and the director of content strategy at Salesforce.

Jay and Lindsay break down some strong words about podcast measurement and success for marketers from these three brilliant minds.

SUBSCRIBE TO 3 CLIPS:

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INSIDE THE EPISODE

All episodes of Lindsay’s show can be found here.

Clips played in this episode were taken from episodes of The Casted Podcast featuring Tom Webster, Jay Baer, and Heike Young.

Say hi to Lindsay Tjepkema, CEO of Casted, on Twitter @CastedLindsay or over on LinkedIn.

Follow 3 Clips host Jay Acunzo on Twitter @jayacunzo or on LinkedIn.

 

 

THANKS TO OUR SPONSOR

3 Clips is also sponsored by Contently. Contently’s complete content marketing solution helps brands like Marriott, Google, RBC, and Dell create high-performing content–everything from video series, to interactive content, print magazines, and thought leadership that actually says something new. Their proprietary content strategy technology can predict which content formats, topics, and channels will best engage your target audience. Their intelligent content marketing platform makes creating and distributing your content easy. And most importantly, their premium talent network allows you to tap into Pulitzer and Emmy-award-winning content creators from Wired, The Economist, The Financial Times, NY Mag, and more, ensuring that your content isn’t just better. It’s the best of the best.

Explore their content strategy course at Contently.com/3clips.

 

 

Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com

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