Blog Keyword

Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

By: Jay Acunzo on June 23rd, 2020

This Is What Happens When Your Podcast Has a Well-Crafted Premise: Inside “You’re Wrong About”

The show You’re Wrong About reveals how we’re often wrong about what it takes to improve our production value. It’s not about budget. It’s about a well-crafted premise, then using that premise to alter your episode’s format. The two connect. Your premise reveals not only WHAT you explore but HOW you’ll explore it, thus giving listeners a reason WHY they should care. Your format is then constructed specifically to bring to life that premise in such a way that it’s clear to the listener and repeatable to you, the podcaster.

You’re Wrong About, hosted by Sarah Marshall and Michael Hobbes, is one of the best examples of this on display — and they do it without spending a ton of money on complicated editing.


Apple Podcasts | Spotify | Overcast | Stitcher



You’re Wrong About can be found here.

Clips played in this episode can be found on the episode of the show called “The Y2K Bug” found here.

Follow YWA on Twitter or follow cohosts Sarah and Mike.

Follow 3 Clips host and Marketing Showrunners founder Jay Acunzo on Twitter or Instagram.



3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.

Learn more at


Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: // Speaking inquiries:

Submit a Comment

Your email address will not be published. Required fields are marked *