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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

By: Jay Acunzo on July 22nd, 2020

3 Clips: Have You Heard George’s Podcast? A Masterclass in Powerful Writing

 

When you host a podcast, your voice becomes a creative tool. Perhaps for the first time, you’re challenged to think about your words as something you wield, something you can strategically deploy to create meaning and inspire action in others. Your voice is just like any other medium (text, imagery, video, or audio). You can learn how to use it better. That may seem like a new idea. But here’s something that isn’t new to any of us:

Writing.

Writing is the engine that drives your voice, the direction you’re giving to yourself, and the shape you give to your thoughts. You know how to write, which means you know how to use your voice as a more powerful creative tool. Few hosts on the planet are better at this than George the Poet, the spoken word artist and former rapper who now hosts Have You Heard George’s Podcast?

In this episode of 3 Clips, Marketing Showrunners founder, author, and show host Jay Acunzo breaks down the subtle but powerful pieces of George’s performance (in the first-ever episode of HYHGP) — and we find several ways of using our own writing better to then use our own voices better.

SUBSCRIBE TO 3 CLIPS:

Apple Podcasts | Spotify | Overcast | Stitcher

 

INSIDE THE EPISODE:

Have You Heard George’s Podcast? can be found here: https://www.bbc.co.uk/programmes/p07915kd/episodes/downloads

Clips played in this episode can be found on the episode of the show called “Listen Closer” found here: https://www.bbc.co.uk/programmes/p07mk7cx

Follow George the Poet on Twitter at https://twitter.com/GeorgeThePoet

Follow 3 Clips host and Marketing Showrunners founder Jay Acunzo on Twitter at https://twitter.com/jayacunzo or Instagram at https://instagram.com/jacunzo

 

THANKS TO OUR SPONSOR

3 Clips is sponsored by Casted, the world’s first B2B podcasting platform, helping marketers upload, distribute, market, and measure your show. Casted is building tools specifically for us marketers who make shows, with an eye towards B2B for things like sales enablement, lead nurturing, and full-funnel use cases for your show. Casted is not only a great partner to MSR in this movement, they’re focused on our niche alone. No more using tools meant for the media or hobbyists — only marketers.

Learn more at Casted.us.

 

THIS WEEK’S RECOMMENDED READ:

Rethinking Audience Development to Maximize Trust & Love: https://www.marketingshowrunners.com/blog/rethinking-audience-development/

 

Ready to elevate your voice and make a show that makes a difference? Consider the Showrunner Sessions. Enrollment opens soon.

the showrunner sessions

Explore our online, interactive, cohort-based workshops. The next session launches in the coming weeks. Learn more about the Showrunner Sessions.

Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com

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