When you host a podcast, your voice becomes a creative tool. Perhaps for the first time, you're challenged to think about your words as something you wield, something you can strategically deploy to create meaning and inspire action in others. Your voice is just...

Marketing Showrunners founder Jay Acunzo answers five questions from listeners and announces a new public project for podcasters. Special thanks to listeners who submitted questions for this episode, especially those we used in the final edit: Abby Sullivan, Jim...

 The show You're Wrong About reveals how we're often wrong about what it takes to improve our production value. It's not about budget. It's about a well-crafted premise, then using that premise to alter your episode's format. The two connect. Your premise reveals not...

3 Clips | Dissecting Great Podcasts · Dear Young Rocker: Inside an Overlooked Show Format Most marketers who make shows default to one assumption: Podcasting means talking to other people. It makes sense as to why they think that: It enriches the audio experience,...

We believe great podcasts do so much more than just entertain, distract, or even inform. They do more than help us. They change us. As showrunners, our listeners will invest hours into our podcasts, and we have the opportunity to say something matters, to make a...

Phil Nottingham is a brand strategist at Wistia. In this episode, author and Marketing Showrunners founder Jay Acunzo grapples with some big questions about how to measure and discuss the power of shows internally at a brand. Phil joins him to make sense of some...

 Abby Sullivan is the co-host and editor of the daily podcast Recur Now, from ProfitWell. The company isn't huge (they recently passed 100 employees across 3 offices, mainly found in Boston). They don't have endless resources, nor a roster of expensive freelancers or...

Lindsay Tjepkema is the cofounder and CEO of Casted, a software platform built specifically for marketers who make shows. Today, she joins Jay Acunzo to talk about three quotes from three distinct voices in the podcasting space, all of which appeared on The Casted...

Today, we're joined by Richard Parks III, food writer, documentarian, and creator/host/everythinger of Richard's Famous Food Podcast. RFFP turned heads across the podcast industry for its mix of sound design, music, character voices, and overall weird, wild, and...

Mitch Joel just celebrated his 700th (!) episode. The author and keynote speaker is the creator and host of the show Six Pixels of Separation, which is a longform interview show with business leaders and authors before longform interview podcasts with business leaders...

Kristen Bryant's previous job looked and sounded like something you'd find on any modern marketing team. Today, she looks a lot more like someone you'd find in Hollywood, inside a production studio, or working for a media company like The Ringer, Vox, or Vice. Today,...

Today, we deconstruct the podcast I Make a Living from Freshbooks. It's a narrative-style show, with layers of interview audio, voiceover, and music, all about entrepreneurship. But that's a saturated niche. Does Freshbooks differentiate? How? In this episode, Jay...

Binge Mode from The Ringer has exploded into popularity thanks to their original blend of entertaining and insightful analysis of popular fiction like Game of Thrones, Harry Potter, and Star Wars. But Binge Mode, despite it's irresistible audio, doesn't do all the...

What if you white labeled your brand's podcast? How would they know it was you? Today, we break down Adobe's Wireframe podcast, and we look harder at the idea that a show should be "brand IP" -- an identifiable, defensible premise and identity that is wholly our own....

Justin Jackson, cofounder of podcast hosting and distribution platform Transistor, joins MSR founder Jay Acunzo to talk about the state of podcasting technology, including a looming issue all of us may face requiring a more thoughtful approach than when the same issue...

Drift's first podcast had all the ingredients of a great show. Hosted by a CEO with a big audience, with a co-host who was an emerging executive in the field, the podcast Seeking Wisdom with David Cancel and Dave Gerhardt exploded. So now what? Mine that asset for...

In the debut episode of 3 Clips, Marketing Showrunners founder Jay Acunzo and HubSpot's Sam Balter deconstruct Sam's show, Weird Work. Sam is in charge of all three of the brand's podcast audiences, and he's one of the more thoughtful marketers in the world when it...