3 Clips: Making Sense of Great Podcasts, a Few Pieces at a Time

Making sense of great podcasts, a few little pieces at a time.

About the Show

Shows that make a difference and shift the culture often appear BIG. It’s tempting to disassociate ourselves from those achievements. We don’t have the time, team, budget, or skills. We’re in a “boring” industry niche. We can’t, we aren’t … and so we don’t. Enough. Creativity is just the sum of lots of small, hidden decisions. On 3 Clips, we make sense of great shows by picking apart and playing back the little things others do well that we can all try. It all adds up to making truly resonant shows. This is a podcast for creative and driven marketers who believe that making better content is better marketing.

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3 Clips: How Binge Mode Creates Wildly Enjoyable Episodes without NPR-Style Edits

Binge Mode from The Ringer has exploded into popularity thanks to their original blend of entertaining and insightful analysis of popular fiction like Game of Thrones, Harry Potter, and Star Wars. But Binge Mode, despite it's irresistible audio, doesn't do all the...

Adobe’s Wireframe Podcast: If You White Labeled Your Show, Would They Know It Was Yours?

What if you white labeled your brand's podcast? How would they know it was you? Today, we break down Adobe's Wireframe podcast, and we look harder at the idea that a show should be "brand IP" -- an identifiable, defensible premise and identity that is wholly our own....

The State of Podcasting Technology (And a Looming Issue to Fight)

Justin Jackson, cofounder of podcast hosting and distribution platform Transistor, joins MSR founder Jay Acunzo to talk about the state of podcasting technology, including a looming issue all of us may face requiring a more thoughtful approach than when the same issue...

3 Clips: Breaking Down “Inside Trader Joe’s,” a Risky, Quirky, Original Podcast

Today, we deconstruct a risky attempt at a podcast from Trader Joe's. Is it a GOOD decision to go inside your own company? What does "good" even mean? What can we learn from their ambitious but atypical attempt at a podcast? We break it down. SUBSCRIBE TO 3 CLIPS:...

How Drift Runs Its B2B Podcast Network (and What Marketers Can Learn)

Drift's first podcast had all the ingredients of a great show. Hosted by a CEO with a big audience, with a co-host who was an emerging executive in the field, the podcast Seeking Wisdom with David Cancel and Dave Gerhardt exploded. So now what? Mine that asset for...

3 Clips: “StartUp” Reveals How to Turn Everyday Events into Irresistible Narratives

It's easy to disassociate our own abilities, brands, industries, or material from our favorite shows. Today, we go inside the final episodes of the legendary podcast StartUp from Gimlet Media to uncover a few missing pieces from our storytelling style as marketers...

Inside REI’s Podcast Strategy and Show Development Process

REI owns and operates some incredible (and surprising) podcasts. Today, we talk to their head of podcast strategy, Chelsea Davis, about what it takes to make a truly resonant show without throwing budget at the problem. Chelsea owns the end-to-end show development...

Inside an Apple Top Podcast: 3 Books Proves Interviews Can Be Different

The podcast 3 Books was selected by Apple as a Top Podcast for 2018 and has featured some truly incredible guests: Malcolm Gladwell, Judy Blume, Seth Godin, David Sedaris, Pete Holmes, and more. BUT ... it's ultimately just another interview show. So what makes the...

3 Clips: Radiolab and the Subtle Art of Hosting Podcasts

On 3 Clips, we make sense of great podcasts, a few little pieces at a time. Few podcasts have had a more profound impact on the medium -- or its listeners -- than Radiolab, from WNYC Studios. The beautifully produced, always surprising interviews, the important and...

3 Clips: Inside HubSpot’s Weirdest Podcast, Weird Work

In the debut episode of 3 Clips, Marketing Showrunners founder Jay Acunzo and HubSpot's Sam Balter deconstruct Sam's show, Weird Work. Sam is in charge of all three of the brand's podcast audiences, and he's one of the more thoughtful marketers in the world when it...

Introducing “3 Clips,” a Podcast for Marketers Who Podcast

Creativity is just the sum total of lots of little choices. Unfortunately, when we consume something wildly creative, like a show we deeply love or that others can't stop talking about, those little choices are hidden from view. On 3 Clips, we make them visible. 3...