Shows that make a difference and shift the culture often appear BIG. It’s tempting to disassociate ourselves from those achievements. We don’t have the time, team, budget, or skills. We’re in a “boring” industry niche. We can’t, we aren’t … and so we don’t. Enough. Creativity is just the sum of lots of small, hidden decisions. On 3 Clips, we make sense of great shows by picking apart and playing back the little things others do well that we can all try. It all adds up to making truly resonant shows. This is a podcast for creative and driven marketers who believe that making better content is better marketing.