Workshops to Transform Your Skills, Your Show, and Your Community
No More Commodity Content
Hey there, I’m Jay Acunzo, founder of Marketing Showrunners, and that ☝️🙄 is my wish for you. Most podcasts feel transactional, in that they look to solve narrow problems as quickly as possible. They may as well just be google-able blog posts or summaries of the episodes. They’re forgettable, interchangeable commodities to listeners … and poor investments for makers and marketers. Like any transaction, the consumer just wants to finish it quickly and move on. That’s a huge problem, because…
Great marketing isn’t about who arrives. It’s about who stays.
The job is to earn trust and love. That takes time. That requires a relationship. The driving reason anyone listens to you shouldn’t be quick answers or moments of distraction. They should listen because they want to listen. The transaction isn’t the point. The experience is.
This is about brand affinity, not brand awareness.
Your mission, if you choose to accept it: Make their favorite show. Favorite doesn’t mean “great.” It means personal. When you feel personal, you become irreplaceable. Give them something worth spending time with. Forget transactional shows. Craft a transformational experience. No more commodity content.
Make Their Favorite Podcast.
Next workshop starts August 2020.
“It’s only been two weeks so far and, honestly, this is already so worth it.”
— Sarah Greesonbach, content marketer and writer
Online, Interactive, Cohort-Based Experiences
Our workshops help you elevate your voice and make a difference. There’s no sitting around watching a bunch of videos, no temporary excitement before returning to work, unchanged. Instead, you’ll be challenged, you’ll have fun, and you’ll radically improve by doing real work on your real show, aided by your peers and workshop guide.
“I got more than what I paid for. If I did this alone, I would have wasted two years figuring it out. This gave me frameworks, processes, and homework so I immediately found podcast-market fit. Success is not just launching a podcast. It’s about the process. I learned how to create a podcast as an artist, not a marketing manager. This workshop was the best decision.” — Aazar Shad, VP Growth, SaaS industry
Each workshop is led by Marketing Showrunners founder Jay Acunzo. Jay is an author, entrepreneur, and veteran podcaster and showrunner who has helped launch more than a dozen original series with brands, as well as hosting the award-winning Unthinkable and his current show for podcasters, 3 Clips. His career spanned marketing and media roles with ESPN, Google, and HubSpot, and he served as VP of content and community for a prominent VC firm, NextView. Since 2019, he’s run MSR, teaching thousands of makers and marketers every week.
Who should join this workshop?
1. You already have a podcast — or you’re very close to launching one.
2. Your show supports your business. It is not, itself, your business. (We don’t discuss monetizing your show.)
3. You are the show’s host.
4. Most importantly of all, you believe what we believe about this work we all do.
Our beliefs: Podcasting is about resonance, and resonance is teachable.
✅ Great marketing isn’t about who arrives, it’s about who stays. (Don’t just grab attention. Hold it.)
✅ Saying something that matters is the first barrier to building a brand. (Not vomiting links and hustling your way into people’s lives.)
✅ Awareness isn’t the goal. Affinity is. (This job is to serve others first, before anything good happens for us.)
❌ If you can google it, we don’t teach it. (We make complexity accessible, helping you rethink the craft from first principles.)
❌ If you want a hack, we won’t provide it. (We create great navigators, not great direction-followers. A compass is more powerful than a checklist.)
❌ If you’re eager to “convert” people now, this isn’t for you. (We help you do the hard but meaningful work of creating value for others and earning trust, love, and word-of-mouth.)
Don’t Make a Podcast. Make a Difference.
(It just happens to be audio.)
The resulting content is a show — one that helps, changes, and inspires your audience. A podcast is the container. Your “show” is the stuff inside, and how you turn your vision as showrunner into something tangible and transformative for the listener. Your audience doesn’t want another commodity container. They want the stuff inside. They want you to make something they care about. They want a show.
“It’s mind blowing, especially the visual, authentic framework. I was struggling to find a real connection with my audience and didn’t know how to make my show unique. Now I have a clear path and feel in control. I understand not only how people connect to podcasts in general but also how to reverse engineer from my business to create a great show.” — Rod Pancine, web designer and consultant
“What will be different when I’m done?”
You’ll know how to make your audience’s favorite show. You’ll walk away with the mentality, the skills, and the system you can use to consistently earn trust and love, to build deeper relationships with each and every person who listens to your show, and to genuinely make a difference — for your company, your career, and your community.
“What does the workshop feel like?”
David Bowie once told fellow artists to wade out into the water just beyond where they’re comfortable being, just slightly out of their depth. “And when you don’t feel that your feet are quite touching the bottom,” he said, “you’re just about in the right place to do something exciting.” That’s what we help you do in this workshop.
We provide a safe place, a clear system, and a supportive group to push you slightly out of your depth, and it’s right there that you’ll do something exciting. We talk about “breakthroughs” and “unlocks,” not “best practices” or “hacks.” You’re on the hook to put in work, but if you do, you’ll go further, faster, than you thought possible before.
“What will I experience inside the workshop?”
Most shows, especially those built for marketing purposes, are commodities. We help you elevate them from transactional, forgettable types of content to something transformational — proprietary journeys your audiences subscribe to and stick with. We do so through a combination of the following:
A repeatable process that addresses the 4 most crucial concerns of any show: say something that matters, get people to the end, deepen your relationship, and avoid stagnation.
75% creating, 25% consuming. This is not a course. This is guided work, done in a safe place, with supportive peers.
Connecting with and helping your peers in the cohort. Others are with you on your journey, and you’re with them on theirs. The collective power, especially in our group discussions, is unlike any solo endeavor, or even the typical coworker or friend offering feedback.
You’ll also receive invitations to a 1-on-1 with Jay, plus his weekly office hours, as well as invites to optional Special Guest discussions with world-class creators and marketers who give inside looks at their craft and answer your questions.
“Does this work?”
We can say with confidence, yes. You’ll do real work on your real show and improve how you see, think, and create.
Creativity doesn’t mean “big.” It’s just the sum total of lots of little choices, implemented through constant repetition and reinvention. In short, creating a great show (or anything creative) is about practice. We ensure your practice is pointed in the right direction, and equip you with the ideas and tools you can use to improve more quickly, and in a safe place. We can say with confidence: this works.
More specifically, this works for two reasons:
Reason #1: We focus on foundational skills, ideas, and pieces of your show (and your abilities to execute them), not short-term tactics or hacks, which offer value that decreases as time passes or competition increases. We focus on YOU, because if you’re better, everyone around you benefits too.
Reason #2: We focus on the things you can’t simply google, both in terms of the knowledge we offer and the way it’s delivered. Information is the cheapest commodity of the Information Age. We focus on connection, access, encouragement, and practice.
“What will I leave with? (Deliverables)”
This workshop is about lasting change. That means you can do everything on your own once the workshop is over. The more you use what you learned in the workshop, the more valuable the ideas become in your work.
You’ll walk away with…
1. A completed, fully reviewed and documented strategy for your show, containing elusive but crucial ideas like your show’s premise, episode rundown, audience focus, your logline and empathy statement, and more. This is your “true north” and will help you stay focused and scale your efforts to teammates as needed.
2. A repeatable, visual system to guide your show long after the workshop to ensure your show and skills always improve. You’ll also receive exercises and challenges you can implement to keep pushing yourself.
3. A completed, fully reviewed episode representing the best version of your show, whether it’s a new podcast or refreshing an existing show.
4. Access to our alumni group to stay connected with your cohort and with others from previous workshops.
“What is the time commitment?”
About 4-6 hours per week, for 8 weeks. You’ll watch some video lessons, but mostly write and articulate your ideas and strategy, execute projects, and discuss and improve quickly with the group. After the workshop, you’ll be able to run faster than before.
As one workshop student put it, “If I did this alone, I would have wasted two years figuring it out.”
You’ll also have the option to attend any or all of the following:
1. A personal, one-on-one strategy session with Jay.
2. Live discussions with world-class podcasters, creators, and marketers to dive deeper into specific skills and topics, like premise development, interview technique, and narrative-style show production.
3. Recurring office hours to work through specific challenges with Jay.
“What if I fall behind?”
Fortunately, you can’t really fall behind, since you have access to the entirety of the material throughout the workshop and well after it’s over. You can always go at your own pace. That said, students who get the most value show up each week, make forward progress in messy fashion, and benefit from the group’s collective creativity, ideas, and support.
Going at your own pace provides a sort of “linear” return on your investment. When you add in the interaction with each other, the ideas you receive, and the benefit of needing to teach others what you’re thinking and creating, your progress looks more like an exponential curve.
“What does it cost?”
$1,500 (USD) per student*
*Many organizations will reimburse you. Be sure to ask your team lead or HR rep.
Discounts are available for two types of students:
Undergraduates and nonprofits can join free.
Teams who send multiple students to one workshop can inquire about bulk rates. Email firstname.lastname@example.org.