MSR covers the growing movement of brands making original series to grow audience. Marketing is no longer about who arrives. It’s about who stays.
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A free monthly newsletter sharing executive-level insights and that month’s best resources for making great podcasts and video shows.
Marketing is no longer about grabbing attention. It’s about holding it.
We’ve entered a new era of marketing, one defined by a shift to the very definition of our jobs. To build brands, we need far more than “awareness.” We need affinity — ongoing time investment by our audiences, because we provide something worthy of that investment.
Great marketing isn’t about who arrives. It’s about who stays.
Shows increase LTV and decrease CAC.
When audiences invest meaningful time with our shows, everything else we do gets easier. Shows help us create intimacy at scale. Yes, they offer benefits at each stage of the funnel, but mostly, they straighten the entire damn thing. Serious time spent with our brands thanks to our shows means we increase the lifetime value (LTV) of an audience and decrease customer acquisition costs (CAC) thanks to word-of-mouth.
(That sound is every CMO nodding furiously.)
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Wistia provides video software for the video-loving business. You can watch their Original Series, like Brandwagon and One, Ten, One Hundred, on their website or on Amazon Prime.