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Helping Marketers Make Great Shows

Advancing the craft of making branded podcasts, video series, documentaries, and more.

The Glaring Missing Piece in Branded Shows, According to a Writer from Seinfeld, Curb Your Enthusiasm, and Barry

By: Jay Acunzo
June 18th, 2019

Alec Berg’s heart was in this throat. His stomach and lower intestines seemed eager to find some new real estate too. He’d just handed a draft of his first script to the legend himself, Larry David. It was Alec’s first attempt at contributing to the impossibly successful Seinfeld. Today, Alec’s innards wouldn’t budge given that […]

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Our monthly newsletter arrives on the last Friday of the month and contains 1 big idea helping marketing execs, plus a roundup of resources and behind-the-scenes insights.

Consistently Great Work Consistently Changes

By: Jay Acunzo
June 17th, 2019

Claude came from a traditional home. His parents expected him to take the usual path many of us imagined we’d take, though we likely didn’t control that image. It was built in our heads for us. You know the one: finish high school, attend a good college, declare a safe major, and, upon graduation, receive our […]

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The 4 Most Important Insights for Marketers from Andreessen Horowitz’s Podcast Market Report

By: Jay Acunzo
May 29th, 2019

The tech venture capital firm Andreessen Horowitz (a16z) recently released their Podcasting and Audio Market Cap report. Authored by Li Jin (pictured), with help from Bennett Carroccio, and Avery Segal, the 68-page point of view deck will apparently inform the firm’s investing strategy in the audio industry. The slides cover everything from the overall growth […]

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The Interview Magic of Stern, Gross, Simmons, Glass, & More: 9 of Their Best Questions

By: Jay Acunzo
May 14th, 2019

Creating shows to build passionate audiences provides our companies undeniable benefits: we hold attention, gain trust, increase the lifetime value of our existing audience, and decrease customer acquisition costs thanks to word-of-mouth. However, creating and growing a show or a network of shows can be a total mess of parts and pieces. Show Bites is […]

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