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Insights for Marketers Making Podcasts and Video Shows

Marketing Showrunners covers the movement of marketers making shows to build brand affinity.

Deconstructing The Ringer’s Binge Mode

By: Molly Donovan
February 20th, 2020

3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand.  In this series, MSR founder Jay Acunzo and managing editor Molly Donovan chat about the highlights […]

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Join subscribers from Red Bull, Salesforce, Mailchimp, Zendesk, Adobe, and Shopify.

On the last Friday of each month, we share 1 big new idea to help marketing execs to challenge the status quo, and a roundup of the best stuff we created or found for making great shows.

3 Clips: How Binge Mode Creates Wildly Enjoyable Episodes without NPR-Style Edits

By: Jay Acunzo
February 17th, 2020

Binge Mode from The Ringer has exploded into popularity thanks to their original blend of entertaining and insightful analysis of popular fiction like Game of Thrones, Harry Potter, and Star Wars. But Binge Mode, despite it’s irresistible audio, doesn’t do all the crazy post-production editing usually associated with the phrase “production value.” Instead, they do […]

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The Mentality Change Marketers Must Make to Measure Their Shows (and the Metrics to Do It)

By: Jay Acunzo
February 12th, 2020

There’s a saying we use often at Marketing Showrunners: Great marketing isn’t about who arrives. It’s about who stays. That’s because if people actually stick around, the good stuff we seek actually happens: trust and love and a relationship form; we get valuable feedback and insights from the engagement and conversation; and of course, our […]

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Show Spotlight: Cleveland Clinic’s Butts & Guts

By: Molly Donovan
February 7th, 2020

Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… There’s one show on the World’s Biggest List of Branded Shows that always catches my eye…but which I’ve […]

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What Does it Mean to Make Something That Matters?

By: Molly Donovan
February 5th, 2020

What does it mean to make something that matters? It’s something today’s best marketers feel compelled to do: make something that matters — to their customers, their industry, the world at large. It’s something we urge marketers to do in the shows we help them create: don’t just launch another branded interview show with the […]

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