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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

What Does It Cost to Make a Podcast?

By: Molly Donovan
December 2nd, 2020

What does it cost to make a podcast? If you’re looking for simple dollars and cents, the answer is easy to find. You’ll need some tech, you’ll need some gear — you can add up those fixed costs and find a cold, hard number you can pitch to your boss.  But I’m guessing you’re not […]

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Consistent Creative Work Is Hard, But This Helps

By: Jay Acunzo
November 24th, 2020

Recently, I’ve kept coming back to the same idea. “If you want it to be real, write it down.” It’s so simple, right? Now, don’t misunderstand: I don’t really believe the popular idea that you have to write down your goals to make them happen. Evidence may exist. That’s fine. I’m just not the kind of […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Why Listeners Like It: 4 Ways to Make a Show Your Listeners Love

By: Molly Donovan
November 19th, 2020

Over the past few weeks, I’ve examined five popular podcasts through the lens of a single, burning question: what is it about them that listeners like? I spoke with showrunners from Adobe’s Wireframe, Hubspot’s Culture Happens, Drift’s Build with Maggie Crowley, Basecamp’s Rework, and Death Wish Coffee’s Fueled by Death Cast. Each showrunner shared the […]

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How to Measure a Podcast: The 4 S’s of Marketing ROI For Your Show

By: Jay Acunzo
November 17th, 2020

Here’s what we know: the way we measure podcasts is historically…pretty terrible. The metrics we’re primed to review — like downloads, subscribers, traffic, etc. — don’t measure what’s most important to showrunners: that is, whether your show will entice listeners to stay.  Great projects get killed early because we’re not measuring them correctly. We look […]

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Marketers: We’re Sharing Our Content Backwards

By: Jay Acunzo
October 27th, 2020

The thing to know about me is that I’m an extreme extrovert. I come from a long line of extreme extroverts too. If you closed your eyes at a family dinner, you’d swear that 29, maybe 30 humans were in that room. (Actual population: 9, maybe 10 parents/grandparents, siblings, and cousins.) An even better example […]

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What Makes a Podcast Successful?

By: Molly Donovan
October 22nd, 2020

Several years ago, while considering a job offer, I received some of the best career advice I’ve ever gotten. An industry vet told me: “Before you take this job, make sure you know what success will look like.” Such a simple concept, but so important — and harder than you might think, particularly for people […]

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