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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

Marketers: We’re Sharing Our Content Backwards

By: Jay Acunzo
October 27th, 2020

The thing to know about me is that I’m an extreme extrovert. I come from a long line of extreme extroverts too. If you closed your eyes at a family dinner, you’d swear that 29, maybe 30 humans were in that room. (Actual population: 9, maybe 10 parents/grandparents, siblings, and cousins.) An even better example […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

What Makes a Podcast Successful?

By: Molly Donovan
October 22nd, 2020

Several years ago, while considering a job offer, I received some of the best career advice I’ve ever gotten. An industry vet told me: “Before you take this job, make sure you know what success will look like.” Such a simple concept, but so important — and harder than you might think, particularly for people […]

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CONFLICTED: The Process Driving Jaw-Dropping Shows

By: Jay Acunzo
October 19th, 2020

When journalist Jake Warren met Aimen Dean — a former Al Qaeda bomb-maker turned agent for the British intelligence service MI6, who happened to be super smart and deeply knowledgeable about Middle East politics — he knew he had hit storytelling pay dirt. So when Jake started his own podcasting company a few years later, […]

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Why Listeners Like It: Basecamp’s Rework

By: Molly Donovan
October 15th, 2020

Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]

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5 Reasons Why Your Podcast Isn’t Growing

By: Molly Donovan
October 8th, 2020

“Podcasting metrics are notoriously terrible.” – Jeff Ayers, Broadcasting, Death Wish Coffee Company “Sure, downloads are fun to see climb — and of course that’s a helpful barometer to see the general trend of the show’s popularity. But because we are such a niche audience, that metric doesn’t tell as much as it might for […]

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A Surprising Masterclass in Narrative Podcasting for Marketers: Inside TD Bank’s Internal Podcast

By: Jay Acunzo
October 5th, 2020

3 Clips | Dissecting Great Podcasts · TD Bank's Surprisingly Great Internal Podcast 3 Clips | Dissecting Great Podcasts · TD Bank's Surprisingly Great Internal Podcast Scott Monty faced daunting challenges making this show for TD Bank. First off, it’s a bank. They’re not exactly the most creative brand in the world. Or are they? […]

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Why Listeners Like It: Build with Maggie Crowley

By: Molly Donovan
October 1st, 2020

Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]

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