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The Marketing Showrunners Blog

Insights on making original series to build passionate audience. Because marketing isn't about who arrives. It's about who stays.

Join subscribers from Red Bull, Salesforce, Mailchimp, Zendesk, Adobe, and Shopify.

On the last Friday of each month, we share 1 big new idea to help marketing execs to challenge the status quo, and a roundup of the best stuff we created or found for making great shows.

“Brand Is About Affinity, Not Awareness”—Wistia Is Now Presenting Sponsor of Marketing Showrunners

By: Jay Acunzo
August 1st, 2019

Every so often in life, you meet someone who so perfectly aligns with the way you see the world, you go full Step Brothers on them: Today, I’m thrilled to announce Wistia as our first Presenting Sponsor for Marketing Showrunners. We’ll be integrated partners, going far beyond the logos-and-links idea that most sponsors expect from […]

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The Glaring Missing Piece in Branded Shows, According to a Writer from Seinfeld, Curb Your Enthusiasm, and Barry

By: Jay Acunzo
June 18th, 2019

Alec Berg’s heart was in this throat. His stomach and lower intestines seemed eager to find some new real estate too. He’d just handed a draft of his first script to the legend himself, Larry David. It was Alec’s first attempt at contributing to the impossibly successful Seinfeld. Today, Alec’s innards wouldn’t budge given that […]

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Consistently Great Work Consistently Changes

By: Jay Acunzo
June 17th, 2019

Claude came from a traditional home. His parents expected him to take the usual path many of us imagined we’d take, though we likely didn’t control that image. It was built in our heads for us. You know the one: finish high school, attend a good college, declare a safe major, and, upon graduation, receive our […]

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