What does it take to make your audience’s FAVORITE show? That’s our goal as makers and marketers, but it’s a complex question So we’re on a weekly journey to find out. Subscribe for our free Friday emails, each with one new idea, technique, or framework, all building towards an end-to-end system we can all use. Join creative minds from Red Bull, Adobe, Shopify, Mailchimp, the NY Times, the BBC, and thousands of startups, freelancers, and small businesses: marketingshowrunners.com/subscribe

Whenever we find a new show along our journey, we add it to this list.

 

 

Marketing Showrunners has put together the world’s biggest list of podcasts and video shows created by brands. Weird flex, I know…

But alright, if we’re gonna do this, let’s do this right. So many blog posts about marketing, so few ways they usually begin. Let’s select from a few of our industry’s greatest hits

“More marketers than ever are” [ launching podcasts and video shows. ]

“Everybody knows the key to marketing success today is to” [ stop focusing so much on grabbing attention and do things that actually hold it. ]

“As marketers, we all” [ want to build a brand that’s beloved, but we keep shrugging and calling anything that isn’t direct-response marketing “brand awareness.” That’s just a proxy for what we actually want though, so why not focus on what we actually want? Brand affinity. ]

Okay, with our marketing blog post Mad Libs behind us, let’s get into this giant list of brands making original series.

Our Approach to Creating This List

1. THESE ARE BRAND SHOWS ONLY.

We defined “brand” as companies that sell products as their primary revenue source. (The exceptions are the nonprofit/edu lists.)

This means that we know we’re missing the following:

• Agencies, consultancies, and other service providers.
• Media companies, i.e., companies whose primary revenue source is ad sales (e.g. The New York Times, Vox, The Ringer, Gimlet Media, NPR, endless YouTube channels, etc.).
• Influencers, authors, and speakers who host their own shows.
• Executives who work in-house at a brand but have their own personal brands and corresponding shows, which are not owned and operated by their employers. (We left these off because, while they may tangentially help the brand the exec works for, these shows aren’t overtly part of the company’s overall marketing strategy).

So yeah, this is us hedging against the inevitable onslaught of, “Yo bro, what about GaryVee?” and, “You gotta list Reply All,” and, “My consultancy has this podcast called Yet Another Marketing Show Interviewing Marketing Authors.”

We. Know.

2. WE DO OUR BEST TO ENSURE THESE ARE ACTIVE SHOWS, BUT, I MEAN [GESTURES TO ENTIRE POST]

You may be your brother’s keeper, but we are not these brands’ … um … keepers.

3. WE’D LOVE YOUR HELP ROUNDING OUT THE LIST.

If your show meets #1 and #2 above, tweet @MShowrunners and we’ll add you to the list.

The following subcategories are listed alphabetically.

Notable Brands:

11:FS Podcasts (3 podcasts)

Brookings Podcast Network (4 podcasts)

Convince & Convert Podcast Network (3 podcasts, plus video)

HubSpot Podcasts (3 podcasts)

Hypergrowth Podcast Network, from Drift (7 podcasts, plus video)

IMPACT Branding & Design’s show network (7 podcasts, plus video)

Lola Podcasts (4 podcasts)

Mailchimp Presents (2 podcasts, plus video)

RainmakerFM, from Rainmaker Digital (8 podcasts)

Shopify Studios (1 podcast, plus video)

 

Notable Brands:

 

Adobe: Wireframe

Andreessen Horowitz: The a16z Podcast

AppDirect: Decoding Digital

AppsFlyer: Next in Marketing

Argo.ai: No Parking

Bannersnack: Drag & Drop Show

Barings: Streaming Income

Basecamp: Rework

Blackbaud: sgENGAGE Podcast

BombBomb: The Customer Experience Podcast

Buffer: The Science of Social Media and Breaking Brand

Casted: The Casted Podcast

Churn Buster: Playing for Keeps

Cerner: Perspectives on Health & Tech

CodePen: CodePen Radio

Conga: Agents of Change

CoSchedule: The Actionable Marketing Podcast

CreativeLive: Chase Jarvis LIVE Podcast

Databox: Ground Up

DDI: The Leadership 480 Podcast

DELL Technologies: AI: Hype vs. Reality; Trailblazers with Walter Isaacson; Luminaries

Demio: SaaS Breakthrough

Freshbooks: I Make a Living

Frontline Education: Field Trip

Glassdoor: In Pursuit

Honeybadger.io: FounderQuest

Initialized Capital: Business Schooled with Alexis Ohanian

Intercom: Inside Intercom

InVision: The Design Better Podcast

Ionic: Bet on the Web

Jeffries Financial Group: Invisible Forces

Leadpages: The Lead Generation

LionTree: KindredCast

MarketingProfs: Marketing Smarts

McKinsey: The McKinsey Podcast

Merrill Lynch: Perspectives

Morgan Stanley: Ideas and Private Wealth Management Podcast

Notation Capital: Origins

Notion VC: The Pain of Scale

Omnisend: The Cart Insider Podcast

OpenView Ventures: OV Build

Pendo: Product Love

Pluralsight: All Hands On Tech

ProfitWell: Recur Now

Reboot: The Reboot Podcast

Red Hat: Command Line Heroes

Salesforce: Marketing CloudCast

SAP: Tech Unknown

Segment: Fixed That For You

TechStars: Give First

Toast: The Garnish

Transistor.fm: Build Your SaaS

Twitter Business: Character Count

Venrock: Running Through Walls

Village Global: Venture Stories

Woven: Scaling Software Teams

Y Combinator: Startup School

Zaius: The Empowered Marketer

Zendesk: Repeat Customer

 

Notable Brands:

 

3M: Science Champions

Bank of America: That Made All the Difference

Bank of Montreal: Better Conversations. Better Outcomes., Sustainability Leaders, Macro Horizons

Barneys New York: The Barneys Podcast

Ben & Jerry’s: Who We Are: A Chronicle of Racism in America

Blinkist: Simplify

Boohoo: Get the Scoop

Bulletproof: Bulletproof Radio

Bumble: Unsubscribe

Casper: Sleep Channel

Chanel: 3.55

Charles Schwab: Choiceology

Cleveland Clinic: Butts & Guts

Death Wish Coffee: Fueled by Death Cast

Downtown Deli & Market (Fresno): Order Up

Facebook: Three and a Half Degrees

Flipboard: Digital Trends

General Mills: A Taste of General Mills

Glassdoor: In Pursuit

GoDaddy: Icons of Our Tribe, Tools of the Trade, et al.

Gucci: The Gucci Podcast

Harrods: True Tales of Luxury

JD Sports: In the Duffle Bag

John Deere: On Life & Land

Johnson & Johnson: J&J Innovation

KLM Airlines: The Journey

LinkedIn: Hello Monday

Maison Margiela: The Memory Of…

MasterCard: Fortune Favors the Bold

McAfee: Hackable?

Melissa & Doug: Living Playfully

Mozilla: IRL

NeighborSchools: Work Like a Mother

Netflix: We Are Netflix

New Balance: Dress Codes

PrettyLittleThing: Behind Closed Doors

Rasa.io: Pushing Send

Red Bull: How To Be Superhuman

REI: Wildfire, Camp Monsters, Wild Ideas Worth Living

Robinhood: Snacks

Samsung: What’s NEXT

Sephora: #LIPSTORIES

Simba Sleep: Sleep Life

Smead: Keeping You Organized

Strava: Athletes Unfiltered

Ten Percent Happier: Ten Percent Happier with Dan Harris

Trader Joe’s: Inside Trader Joe’s

WeCroak: The WeCroak Podcast

WHOOP: The WHOOP Podcast

 

Notable Brands:

American Dental Association: Tooth Talk

American University: Big World

Anne Arundel Community College: Redefine U

Boston University: World of Ideas

Boy Scouts of America: CubCast and ScoutCast

Bright Horizons Early Education and Preschool: Work-Life Equation

Canadian Bar Association: The Every Lawyer

Carnegie Endowment: The World Unpacked

Dickinson: The Good

Duke University: Policy 360 and Ways and Means

Impact Boom: The Impact Boom Podcast

London School of Economics (LSE): Public Lectures and Events

Longwood University: Day After Graduation

March of Dimes: Unspoken Stories

Metropolitan New York City Library Council: Preserve This Podcast

Natural History Museum: First Fridays

No Barriers USA: No Barriers Podcast

Oregon State: Research in Action

Penn State: Democracy Works

Princeton University: Politics & Polls

Rochester Institute of Technology: Intersections

RSA: RSA Radio and Polarised

Sierra Club: The Overstory

Smithsonian: Sidedoor

Stanford University: IdeaLab, View from the Top, and 5 more podcasts

UAB: UAB School of Public Health podcast

University of Iowa: University of Iowa College of Public Health

University of Kentucky: Behind the Blue

University of Minnesota: Civios and Spectacular Failures

University of Missouri: Inside Mizzou

University of New Hampshire: The UNH Podcats [sic]

University of North Carolina: Well Said

University of Notre Dame: With a Side of Knowledge

University of Oxford: Oxford Martin School: Public Lectures and Seminars

University of Pennsylvania: Moving the Needle

University of Texas: 15 Minute History and Policy on Purpose

Virginia Commonwealth University (VCU): Abstract

West Virginia University: West Virginia University Mountaineers

 

 

 

Notable Brands:

Mailchimp Presents (9 series/films, plus podcasts)

ProfitWell Recur Network (12 series, plus podcasts)

Rapha Films (assorted series and films)

Red Bull TV (assorted series and films)

Salomon TV (assorted series and films)

Shopify Studios (assorted series and films, plus podcasts)

Wistia Studios (3 series, plus podcasts)

VisitSeattle.tv (18 series)

 

Notable Brands:

11:FS: 11 Years: The Rise of UK Fintech (documentary)

Abbott: Tech Knowledge

AppCues: Voice of the Product

BrightCove: Video Masters

CreativeLive: Chase Jarvis LIVE

DELL EMC: Baker’s Half Dozen

ezCater: Restaurant Roots

Goldman Sachs: Goldman Sachs at 150 (documentary)

Heap: Data Talks

InVision: Design System Manager // Design Disruptors and The Loop (documentaries)

JLL: Data Center Digest

Klaviyo: Ready, Set, Grow and Beyond Black Friday

Lessonly: Do Better Work

LinkedIn Marketing Solutions: Live with Marketers

Lucidworks: Lucid Thoughts

MOZ: Whiteboard Fridays

Oracle: Unforgettable

Proof: Scale or Die

Red Hat: Cultivating Change (and other “Open Source Stories”)

Salesforce: The Story of Sales (documentary)

StudioBinder: Making It

ThriveHive: Locals

Typeform: Meaningful

Vidyard: Creating Connections and Video Island

Zaius: Marketing Unboxed

Notable Brands:

Anthropologie: Afternoons with Anthro

Burton: Built on Boards

Cadbury: Families Reunited

Cards Against Humanity: Tabletop Deathmatch

Cladwell: Style Tips for the Everyday Guy and The Making of Cladwell

Daddyhunt: Experience Matters

Death Wish Coffee: Grind It Out

Dirty Lemon Beverages: 7 Minutes in Heaven and Dirty Secrets

Ernest Packaging: Cardboard Chaos

FishTales: Bart’s Fish Tales

Gaspar’s Best: Behind the Counter

Humane Society: Mutual Rescue

IKEA: Save Our Sleep (announced only, as of this writing)

Jamis Bikes: This is MTB Himalaya

JetBlue: JetBlue Jr.

Lowe’s Home Improvement: The Weekender

Naturalicious: Real Hair Revelations

Post (Pebbles Cereal): Daily Yabba Dabba Doo

Publix: Publix Apron’s Cooking School Online

Razors Barbershop: Anthony Shaves the World

Rogue Fitness: The Rogue Legends Series

Shutterstock: Shutterstock Presents

The Suburban Collection: Suburban Drives Michigan

Tinder: Swipe Night (announced only, as of this writing)

Udacity: Built on Blockchain

Whistler Blackcomb: Our Choices Define Us

YETI: YETI Stories

Notable Brands:

Charity:Water: The Journey

Kid President/Socktober: Kid President’s Travel Show

Pew: After the Fact

Rainforest Alliance: One Minute of Forest Zen

Virginia Tech: Save Our Towns