The tech venture capital firm Andreessen Horowitz (a16z) recently released their Podcasting and Audio Market Cap report. Authored by Li Jin (pictured), with help from Bennett Carroccio, and Avery Segal, the 68-page point of view deck will apparently inform the firm’s investing strategy in the audio industry. The slides cover everything from the overall growth […]
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Surprise, surprise: Google developed yet another feature to keep us loyal to our favorite virtual assistant—a paradox if there ever was one. Last week at I/O 2019, Google announced that it will begin including podcasts in search results. Zack Reneau-Wedeen, founder and head of product for Google Podcasts, called the move, “a step toward making […]
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Creating shows to build passionate audiences provides our companies undeniable benefits: we hold attention, gain trust, increase the lifetime value of our existing audience, and decrease customer acquisition costs thanks to word-of-mouth. However, creating and growing a show or a network of shows can be a total mess of parts and pieces. Show Bites is […]
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Ah, the funnel. What was once a fringe form of frat bro stunting came to mean, well, something much different once we became professional marketers. This looming V-shape over everything we do inevitably warps how we approach the work. Take the measurement of podcast ROI at our brands: pain in the butt, right? But(t), maybe […]
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Creating shows to build passionate audiences provides our companies undeniable benefits: we hold attention, gain trust, increase the lifetime value of our existing audience, and decrease customer acquisition costs thanks to word-of-mouth. However, creating and growing a show or a network of shows can be a total mess of parts and pieces. Show Bites is […]
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