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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

CONFLICTED: The Process Driving Jaw-Dropping Shows

By: Jay Acunzo
October 19th, 2020

When journalist Jake Warren met Aimen Dean — a former Al Qaeda bomb-maker turned agent for the British intelligence service MI6, who happened to be super smart and deeply knowledgeable about Middle East politics — he knew he had hit storytelling pay dirt. So when Jake started his own podcasting company a few years later, […]

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A Surprising Masterclass in Narrative Podcasting for Marketers: Inside TD Bank’s Internal Podcast

By: Jay Acunzo
October 5th, 2020

3 Clips | Dissecting Great Podcasts · TD Bank's Surprisingly Great Internal Podcast 3 Clips | Dissecting Great Podcasts · TD Bank's Surprisingly Great Internal Podcast Scott Monty faced daunting challenges making this show for TD Bank. First off, it’s a bank. They’re not exactly the most creative brand in the world. Or are they? […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Breaking Brand: Dissecting Buffer’s Big Bet on Podcasts and the Gin Lane Pivot to Pattern Brands

By: Jay Acunzo
August 25th, 2020

Most brands make podcasts that sound like everyone else’s. Something better doesn’t require massive budgets or decades of experience. Instead, we can start our process by addressing four core challenges: say something that matters, get listeners to the end, deepen relationships, and reinvent the show. Today, 3 Clips host and Marketing Showrunners founder Jay Acunzo […]

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How to Grow a Podcast Beyond Your Network, and More Listener Questions | 3 Clips

By: Jay Acunzo
June 29th, 2020

Marketing Showrunners founder Jay Acunzo answers five questions from listeners and announces a new public project for podcasters. Special thanks to listeners who submitted questions for this episode, especially those we used in the final edit: Abby Sullivan, Jim Samuel, Ryan Wakefield, Iona Friedman, and Zachary Sugerman. If you have a question for Jay, send […]

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