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Insights for Marketers Making Podcasts and Video Shows

Marketing Showrunners covers the movement of marketers making shows to build brand affinity.

3 Clips: Deconstructing Freshbooks’ Podcast to Learn Audio Scripting and Narration

By: Jay Acunzo
February 24th, 2020

Today, we deconstruct the podcast I Make a Living from Freshbooks. It’s a narrative-style show, with layers of interview audio, voiceover, and music, all about entrepreneurship. But that’s a saturated niche. Does Freshbooks differentiate? How? In this episode, Jay Acunzo and Molly Donovan break down the show, moving through the facts of the show, 3 […]

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3 Clips: How Binge Mode Creates Wildly Enjoyable Episodes without NPR-Style Edits

By: Jay Acunzo
February 17th, 2020

Binge Mode from The Ringer has exploded into popularity thanks to their original blend of entertaining and insightful analysis of popular fiction like Game of Thrones, Harry Potter, and Star Wars. But Binge Mode, despite it’s irresistible audio, doesn’t do all the crazy post-production editing usually associated with the phrase “production value.” Instead, they do […]

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Join subscribers from Red Bull, Salesforce, Mailchimp, Zendesk, Adobe, and Shopify.

On the last Friday of each month, we share 1 big new idea to help marketing execs to challenge the status quo, and a roundup of the best stuff we created or found for making great shows.

The State of Podcasting Technology (And a Looming Issue to Fight)

By: Jay Acunzo
February 3rd, 2020

Justin Jackson, cofounder of podcast hosting and distribution platform Transistor, joins MSR founder Jay Acunzo to talk about the state of podcasting technology, including a looming issue all of us may face requiring a more thoughtful approach than when the same issue hit website content. SUBSCRIBE TO 3 CLIPS: Apple Podcasts | Spotify | Overcast | Stitcher   INSIDE THE EPISODE Follow […]

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3 Clips: Breaking Down “Inside Trader Joe’s,” a Risky, Quirky, Original Podcast

By: Jay Acunzo
January 27th, 2020

Today, we deconstruct a risky attempt at a podcast from Trader Joe’s. Is it a GOOD decision to go inside your own company? What does “good” even mean? What can we learn from their ambitious but atypical attempt at a podcast? We break it down. SUBSCRIBE TO 3 CLIPS: Apple Podcasts | Spotify | Overcast | Stitcher INSIDE THE EPISODE Find Trader […]

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3 Clips: “StartUp” Reveals How to Turn Everyday Events into Irresistible Narratives

By: Jay Acunzo
January 13th, 2020

It’s easy to disassociate our own abilities, brands, industries, or material from our favorite shows. Today, we go inside the final episodes of the legendary podcast StartUp from Gimlet Media to uncover a few missing pieces from our storytelling style as marketers — even when our source material feels boring, bland, and predictable. SUBSCRIBE TO […]

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