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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

Podcasting During the Pandemic: Listenership Is Fine, But One Change Reminds Us of a Looming Issue

By: Jay Acunzo
May 25th, 2020

On Thursday, May 21, 2020, Edison Research and their SVP, Tom Webster — the podcast industry’s equivalent of Neil deGrasse Tyson if NdGT spun dad jokes instead of globes — switched on Yet Another Business Webinar for all the world to watch. This one was genuinely worth watching, however: Podcasting: Connection and Community During Quarantine. […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

The Mentality Change Marketers Must Make to Measure Their Shows (and the Metrics to Do It)

By: Jay Acunzo
February 12th, 2020

There’s a saying we use often at Marketing Showrunners: Great marketing isn’t about who arrives. It’s about who stays. That’s because if people actually stick around, the good stuff we seek actually happens: trust and love and a relationship form; we get valuable feedback and insights from the engagement and conversation; and of course, our […]

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Deconstructing Drift’s B2B Podcast Network

By: Jay Acunzo
January 23rd, 2020

3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand. You can find all episodes here. In this series, MSR founder Jay Acunzo and managing editor […]

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The Doctor Who Prescribes Podcasts

By: Jay Acunzo
January 8th, 2020

“What do you do for work?” Oh no — not this question again. A funny thing happens when you happily share what you love with others: the barista politely nods until, look, it’s time to step to the right, there’s a line building up, and if working from home really leaves you this desperate for […]

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