Few things on Business Internet are as cringe-worthy as someone trying to earn credibility by saying, “People often ask me…”. Let’s face it: nobody actually asked them anything. Today, I thought I’d skip the cliché and respond to an Actual Question from an Actual Person as a way to help you get Actual Answers — […]
Share
I came out of the software industry, working at companies like Google and HubSpot, then in technology VC at a firm called NextView. Although I worked in marketing the entire time, the people I always admired most were product managers. They seemed to have an impossibly difficult job. How do you invent stuff? How do […]
Share
There’s a saying we use often at Marketing Showrunners: Great marketing isn’t about who arrives. It’s about who stays. That’s because if people actually stick around, the good stuff we seek actually happens: trust and love and a relationship form; we get valuable feedback and insights from the engagement and conversation; and of course, our […]
Share
[Editor’s Note: You know the saying, “If it ain’t broke, don’t fix it?” In our experience, it’s a saying the best marketers tend to ignore. Instead, when confronted with something that just ain’t broke, the most inspiring marketers tinker with it. Add to it. Enhance it. Upend it. They mess with a good system, so […]
Share
Defining a showrunner is tricky since, as in the case of a product manager or content marketer, the real answer to the question “what is a showrunner” is usually “it depends.” In the traditional sense, a showrunner is the individual on a television show with the creative and management control and responsibility. They do things […]
Share
Creativity is just the sum total of lots of little choices. Unfortunately, when we consume something wildly creative, like a show we deeply love or that others can’t stop talking about, those little choices are hidden from view. On 3 Clips, we make them visible. 3 Clips is a podcast for marketers who make podcasts […]
Share
November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re […]
Share
Ever see The Good Place on NBC? It’s incredible. They say good writers should show, not tell. I’m just going to ask you to allow me to break that rule because I’m telling you: The Good Place is incredible. I will say no more because #spoilers. But one thing I will absolutely spoil as loudly as I possibly […]
Share
Whether at work or just in life, I find it’s helpful if your enemy has a name. Mine’s name is JR. We’ll get to JR in a bit. (Ugh. Freaking JR.) For now, consider the biggest problem facing shows of any kind — a podcast, an online video show, a TV show, anything. It’s not […]
Share
Sweeping generalization time! When we discuss big shifts in the marketing industry, we talk about the effects on people way too little, way too late. That’s what I most realized when talking to Kristen Bryant of Wistia, who now occupies a new type of role not previously seen on most marketing teams, all thanks to […]
Share
