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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

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What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Rethinking Audience Development to Maximize Trust & Love

By: Molly Donovan
July 1st, 2020

Lately, I’ve spent more time than I’d care to admit poking around the Internet reading about audience development.  It’s surprisingly difficult to find a succinct definition for this term that’s used by marketing departments across industries. Is “audience development” the work you do to attract a larger group of customers to your brand? Is it […]

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Your Show’s Premise: A Map to Your True North

By: Molly Donovan
May 6th, 2020

Are you here for the right reasons? This is not just a question asked by every contestant on ABC’s The Bachelor/Bachelorette since the history of time. It’s also one that marketing showrunners should constantly ask themselves. Via Giphy Why am I here? What am I trying to accomplish with this content? What journey do I […]

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The Fortress of Favoritism

By: Jay Acunzo
April 24th, 2020

NOTE #1: This is the third post in a three-part mega-series. Be sure you’ve read Part 1 and Part 2. NOTE #2: This three-part mega-series is itself a small part of a weekly journey I’m currently on with thousands of other podcasters to understand one question: What does it take to create someone’s favorite podcast?  […]

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The Style Spectrum

By: Jay Acunzo
April 17th, 2020

NOTE #1: This is the second post in a three-part mega-series. If you missed Part 1, go back and read it here.  NOTE #2: This three-part mega-series is an important arc inside a larger, weekly journey that I’m on right now with thousands of other podcasters to understand one question: What does it take to […]

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