Blog Keyword

Insights for Marketers Making Podcasts and Video Shows

Marketing Showrunners covers the movement of marketers making shows to build brand affinity.

Show Bites: Keep Your Audience Hooked with Open Loops

By: Tallie Gabriel
January 22nd, 2020

Creating shows to build passionate audiences provides brands undeniable benefits: we hold attention, gain trust, and both increase the lifetime value of our existing audience while decreasing customer acquisition costs thanks to word-of-mouth. However, this stuff can feel like a total mess of parts and pieces. Show Bites is our series of quick-hitting posts where […]

Read More

Deconstructing Gimlet Media’s StartUp Podcast

By: Molly Donovan
January 16th, 2020

3 Clips is the official podcast of Marketing Showrunners. Every week, it, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand.  In this series, MSR founder Jay Acunzo and managing editor Molly Donovan chat about the […]

Read More

Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

3 Clips: “StartUp” Reveals How to Turn Everyday Events into Irresistible Narratives

By: Jay Acunzo
January 13th, 2020

It’s easy to disassociate our own abilities, brands, industries, or material from our favorite shows. Today, we go inside the final episodes of the legendary podcast StartUp from Gimlet Media to uncover a few missing pieces from our storytelling style as marketers — even when our source material feels boring, bland, and predictable. SUBSCRIBE TO […]

Read More