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The Marketing Showrunners Blog

Insights on making original series to build passionate audience. Because marketing isn't about who arrives. It's about who stays.

Founder of Marketing Showrunners, author of Break the Wheel, and host/producer of docuseries about creative work. I’m a believer that exceptional work happens when you find and follow what makes you an exception. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

Get in touch anytime: jay@unthinkablemedia.com // Speaking inquiries: speaking@unthinkablemedia.com

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On the last Friday of each month, we share 1 big new idea to help marketing execs to challenge the status quo, and a roundup of the best stuff we created or found for making great shows.

“Brand Is About Affinity, Not Awareness”—Wistia Is Now Presenting Sponsor of Marketing Showrunners

By: Jay Acunzo
August 1st, 2019

Every so often in life, you meet someone who so perfectly aligns with the way you see the world, you go full Step Brothers on them: Today, I’m thrilled to announce Wistia as our first Presenting Sponsor for Marketing Showrunners. We’ll be integrated partners, going far beyond the logos-and-links idea that most sponsors expect from […]

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