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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

One Tiny Trick for Great Podcast Openings

By: Jay Acunzo
January 5th, 2021

I once had a colleague we lovingly called “New England’s Matthew McConaughey.” He always had this slow and measured way of speaking, this warm yet angled smile on his face. He lacked the southern drawl of the real McConaughey, but he made up for it with a slightly rounder, more boyish face than the actor’s […]

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What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

MSR’s Best of 2020

By: Molly Donovan
December 31st, 2020

Yes, you read that header right. While as a year, 2020 was kind of the worst, it sure was a great time for the Internet. Over the past 10 months, we’ve been able to gather, learn, and grow thanks to the digital content we’ve all collectively created and shared. This year, we published over 100 […]

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How to Make a Great Podcast Intro

By: Molly Donovan
December 16th, 2020

A good show comprises multiple pieces and parts that conspire to create something greater than their sum. In this series, we’re breaking down the component pieces of good podcasts to determine what makes them good — and to inspire you in your own showrunning. Do you ever feel like getting started is the hardest part […]

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How Often Should You Release New Podcast Episodes?

By: Molly Donovan
December 9th, 2020

Congratulations! You’ve launched your podcast. It feels great — you finally sent into the world the project you’d been working on for weeks, months, possibly even years. And now, best of all, you get to keep going.  How often, though? Should you release new podcast episodes once a week? Biweekly? Every DAY? If you’re asking […]

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What Makes a Podcast Successful?

By: Molly Donovan
October 22nd, 2020

Several years ago, while considering a job offer, I received some of the best career advice I’ve ever gotten. An industry vet told me: “Before you take this job, make sure you know what success will look like.” Such a simple concept, but so important — and harder than you might think, particularly for people […]

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