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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

What Makes a Podcast Successful?

By: Molly Donovan
October 22nd, 2020

Several years ago, while considering a job offer, I received some of the best career advice I’ve ever gotten. An industry vet told me: “Before you take this job, make sure you know what success will look like.” Such a simple concept, but so important — and harder than you might think, particularly for people […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

5 Reasons Why Your Podcast Isn’t Growing

By: Molly Donovan
October 8th, 2020

“Podcasting metrics are notoriously terrible.” – Jeff Ayers, Broadcasting, Death Wish Coffee Company “Sure, downloads are fun to see climb — and of course that’s a helpful barometer to see the general trend of the show’s popularity. But because we are such a niche audience, that metric doesn’t tell as much as it might for […]

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Why Listeners Like It: HubSpot’s Culture Happens

By: Molly Donovan
September 3rd, 2020

Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]

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Breaking Brand: Dissecting Buffer’s Big Bet on Podcasts and the Gin Lane Pivot to Pattern Brands

By: Jay Acunzo
August 25th, 2020

Most brands make podcasts that sound like everyone else’s. Something better doesn’t require massive budgets or decades of experience. Instead, we can start our process by addressing four core challenges: say something that matters, get listeners to the end, deepen relationships, and reinvent the show. Today, 3 Clips host and Marketing Showrunners founder Jay Acunzo […]

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