A somewhat accidental marketer, I’m first and foremost a writer. I’ve spent a decade working with global brands to craft on-target content and streamline complex ideas into clear (and even…exciting?!) language. Now, I get to spend every day immersed in content and strategy here, as Managing Editor of Marketing Showrunners, at my company, Molly Donovan Content & Communications. I’m thrilled to be a part of this community of eager next-generation marketers and marketing showrunners.
Reach out! molly@mshowrunners.com
“Podcasting metrics are notoriously terrible.” – Jeff Ayers, Broadcasting, Death Wish Coffee Company “Sure, downloads are fun to see climb — and of course that’s a helpful barometer to see the general trend of the show’s popularity. But because we are such a niche audience, that metric doesn’t tell as much as it might for […]
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Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]
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Do you ever feel that when it comes to content marketing, you can either focus on exceptional creative or on lead generation…but not necessarily on both? It shouldn’t feel like that, but it sometimes does. Marketers are stretched so thin and so strapped for resources — of time, of budget, of talent — that they […]
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Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]
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Have you ever thought about why the “will they/won’t they” premise works so well for TV? If you went by television as your lone guide, you would be forgiven for believing that angst and near misses are the stuff of lasting love. Each of my own favorite-of-all-time shows features a will they/won’t they plot line […]
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