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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

A somewhat accidental marketer, I’m first and foremost a writer. I’ve spent a decade working with global brands to craft on-target content and streamline complex ideas into clear (and even…exciting?!) language. Now, I get to spend every day immersed in content and strategy here, as Managing Editor of Marketing Showrunners, at my company, Molly Donovan Content & Communications. I’m thrilled to be a part of this community of eager next-generation marketers and marketing showrunners.

Reach out! molly@mshowrunners.com

What Does It Cost to Make a Podcast?

By: Molly Donovan
December 2nd, 2020

What does it cost to make a podcast? If you’re looking for simple dollars and cents, the answer is easy to find. You’ll need some tech, you’ll need some gear — you can add up those fixed costs and find a cold, hard number you can pitch to your boss.  But I’m guessing you’re not […]

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Why Listeners Like It: 4 Ways to Make a Show Your Listeners Love

By: Molly Donovan
November 19th, 2020

Over the past few weeks, I’ve examined five popular podcasts through the lens of a single, burning question: what is it about them that listeners like? I spoke with showrunners from Adobe’s Wireframe, Hubspot’s Culture Happens, Drift’s Build with Maggie Crowley, Basecamp’s Rework, and Death Wish Coffee’s Fueled by Death Cast. Each showrunner shared the […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

What Makes a Podcast Successful?

By: Molly Donovan
October 22nd, 2020

Several years ago, while considering a job offer, I received some of the best career advice I’ve ever gotten. An industry vet told me: “Before you take this job, make sure you know what success will look like.” Such a simple concept, but so important — and harder than you might think, particularly for people […]

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