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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

A somewhat accidental marketer, I’m first and foremost a writer. I’ve spent a decade working with global brands to craft on-target content and streamline complex ideas into clear (and even…exciting?!) language. Now, I get to spend every day immersed in content and strategy here, as Managing Editor of Marketing Showrunners, at my company, Molly Donovan Content & Communications. I’m thrilled to be a part of this community of eager next-generation marketers and marketing showrunners.

Reach out! molly@mshowrunners.com

Rethinking Audience Development to Maximize Trust & Love

By: Molly Donovan
July 1st, 2020

Lately, I’ve spent more time than I’d care to admit poking around the Internet reading about audience development.  It’s surprisingly difficult to find a succinct definition for this term that’s used by marketing departments across industries. Is “audience development” the work you do to attract a larger group of customers to your brand? Is it […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Your Show’s Premise: A Map to Your True North

By: Molly Donovan
May 6th, 2020

Are you here for the right reasons? This is not just a question asked by every contestant on ABC’s The Bachelor/Bachelorette since the history of time. It’s also one that marketing showrunners should constantly ask themselves. Via Giphy Why am I here? What am I trying to accomplish with this content? What journey do I […]

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