A somewhat accidental marketer, I’m first and foremost a writer. I’ve spent a decade working with global brands to craft on-target content and streamline complex ideas into clear (and even…exciting?!) language. Now, I get to spend every day immersed in content and strategy here, as Managing Editor of Marketing Showrunners, at my company, Molly Donovan Content & Communications. I’m thrilled to be a part of this community of eager next-generation marketers and marketing showrunners.
Reach out! molly@mshowrunners.com
There’s a new mandate in marketing: don’t just grab attention — hold it. If you’re new here (hi! Welcome!), I’ll catch you up. At MSR, we believe that the marketing of yesteryear — the type that relied on flashy gimmicks and splashy mass campaigns and pursued reach and brand awareness above all — should stay […]
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Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… There’s one show on the World’s Biggest List of Branded Shows that always catches my eye…but which I’ve […]
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3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand. In this series, MSR founder Jay Acunzo and managing editor Molly Donovan chat about the highlights […]
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What does it mean to make something that matters? It’s something today’s best marketers feel compelled to do: make something that matters — to their customers, their industry, the world at large. It’s something we urge marketers to do in the shows we help them create: don’t just launch another branded interview show with the […]
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Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… This week, I’ve been thinking a lot about the concept of creating something better — not for the […]
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