Oh, what’s in a name? (I think it was Poombah from The Lion King who first said that. And I mean the original animated classic, not this live action wallet-grab, but here’s all of my money, Disney, because you own ESPN, the MCU, Star Wars, and my childhood. Sigh…) What, pray tell, is in a […]
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The deep tones of synth music begin to play. A crackling sound emerges, as if from static electricity, followed by a single strum from an electric guitar that shatters the silence. A man’s voice booms: “I really didn’t get fascinated with design until I learned what it was and what it could actually do.” These […]
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The tech venture capital firm Andreessen Horowitz (a16z) recently released their Podcasting and Audio Market Cap report. Authored by Li Jin (pictured), with help from Bennett Carroccio, and Avery Segal, the 68-page point of view deck will apparently inform the firm’s investing strategy in the audio industry. The slides cover everything from the overall growth […]
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Surprise, surprise: Google developed yet another feature to keep us loyal to our favorite virtual assistant—a paradox if there ever was one. Last week at I/O 2019, Google announced that it will begin including podcasts in search results. Zack Reneau-Wedeen, founder and head of product for Google Podcasts, called the move, “a step toward making […]
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Ah, the funnel. What was once a fringe form of frat bro stunting came to mean, well, something much different once we became professional marketers. This looming V-shape over everything we do inevitably warps how we approach the work. Take the measurement of podcast ROI at our brands: pain in the butt, right? But(t), maybe […]
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Patrick Campbell is the founder and CEO of the tech company ProfitWell, which sells analytics products that help SaaS companies measure the financial health of their businesses and price their products using data instead of guesswork. (The company was originally known as Price Intelligently, which today is the name of their core product.) Under Patrick’s […]
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Want to look smart in a meeting? Be sure to ask, “But will it scale?” (Man, I wish comedian Sarah Cooper was practicing her comedy back when I worked for Google.) BUT WILL IT SCALE pic.twitter.com/A1JLQKrdWA — Sarah Cooper (@sarahcpr) March 25, 2019 Sarah, ironically, worked at Google too (after me), then left to become […]
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When I was a kid, I hated sand. In fact, before I could walk, I hated sand so much that my parents could simply plop me down on a blanket at the beach, and I’d stay put. I’d sit there, gumming on a toy, staring at other kids playing just a few feet away, like […]
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Marketers are terrible at goodbyes. Whether we’re addressing a viewer or listener, whenever we finish our podcast’s or video show’s episodes, we rarely end with enough oomph. Sometimes, we’ve dedicated so much time to everything else, that we simply fail to allot the necessary mental calories to the ending. Other times, we just drop people off […]
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“I don’t understand!” she shouted. “This used to work EVERY time! What is happening?! What are we gonna do?!?! WE’RE ALL GONNA DIE!!!” Okay, so that’s not really what she said. This calm, cool, and collected friend and I were colleagues on a marketing team years ago. She was responsible for all things direct response, and I […]
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