This article originally appeared in my weekly newsletter, Damn the Best Practices. Get one new story every Monday morning to be better than best practices. Subscribe here. My grandfather eyed the man who was eyeing me. I was young, maybe 6 or 7, and my Poppie had proposed we walk down to the water while my […]
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This is an excerpt from the weekly Unthinkable Mondays newsletter: one new story or idea for being better than best practices. Subscribe here. Ever encounter an awful attempt at winning your attention or loyalty that you immediately and viscerally hate? (“Wait, Jay, from marketers? Never!”) You’re right, it’s impossible, but suspend your disbelief so I […]
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Today on The Difference, we run down a list of five awful PR crises facing big brands and what executives can learn. From the funny and bizarre to the serious and tragic, Brain+Trust’s Christopher Barger and Unthinkable Media’s Jay Acunzo deconstruct these stories through the lens of leading a global business and addressing the underlying […]
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Today, an innovative global leader shares his approach to breaking down silos. Today, we talk to David Beebe, formerly of Marriott, and currently one of the most creatively gifted and in-demand content marketing consultants and speakers in the world. David is an Emmy award-winning producer and filmmaker who pioneered the Marriott Content Studio — […]
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This was originally shared in the Unthinkable Mondays newsletter, sharing one idea or story each week for being better than best practices. Subscribe here. “And on the seventh day, Google laughed all the way to the bank.” How often do we stop to consider how a best practice ascended to that status? That’s what […]
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