Sexy Chickens, CEO Gaffes, and Why Brands Suck at Handling Crises
Today on The Difference, we run down a list of five awful PR crises facing big brands and what executives can learn. From the funny and bizarre to the serious and tragic, Brain+Trust’s Christopher Barger and Unthinkable Media’s Jay Acunzo deconstruct these stories through the lens of leading a global business and addressing the underlying people, process, and technology issues — always in that order.
About the Show: The Difference is the show for big brand executives exploring one big question: In the digital age, why do some brands thrive while others struggle to survive? Each episode, the founders of Brain+Trust Partners tackle one big trend, technology, or change and explore the difference between succeeding and scuffling when trying to capitalize. Brain+Trust is an executive consultancy helping busy leaders make sense of customer behavior and data to drive results.
Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.
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