Recently, I’ve kept coming back to the same idea. “If you want it to be real, write it down.” It’s so simple, right? Now, don’t misunderstand: I don’t really believe the popular idea that you have to write down your goals to make them happen. Evidence may exist. That’s fine. I’m just not the kind of […]
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Over the past few weeks, I’ve examined five popular podcasts through the lens of a single, burning question: what is it about them that listeners like? I spoke with showrunners from Adobe’s Wireframe, Hubspot’s Culture Happens, Drift’s Build with Maggie Crowley, Basecamp’s Rework, and Death Wish Coffee’s Fueled by Death Cast. Each showrunner shared the […]
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Here’s what we know: the way we measure podcasts is historically…pretty terrible. The metrics we’re primed to review — like downloads, subscribers, traffic, etc. — don’t measure what’s most important to showrunners: that is, whether your show will entice listeners to stay. Great projects get killed early because we’re not measuring them correctly. We look […]
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We’ve uncovered what I think is the single most limiting belief too many marketers share, which in turn prevents us from creating better shows: the belief that creativity means big. Maybe we want to make a show, but we conclude we don’t have the budget or time. Maybe we want to do a better show, […]
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When I think about some of the busiest times of my career, I think about launches. Website launches. Campaign launches. Podcast launches. Launch parties! Late nights spent cramming for one big event on one pivotal day. Launches feel good. All that work breeds excitement, pride, and traffic spikes — which lead to a commensurate spike […]
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