Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.
Get in touch anytime: jay@mshowrunners.com // Speaking inquiries: speaking@unthinkablemedia.com
EDITOR’S NOTE: This is a one-time preview of the lead section of our monthly newsletter. Each edition, we share ONE idea that we believe can have a massive impact for marketing leaders, specifically around the craft of making original series to grow passionate audiences. We go beyond tips and tricks to share executive-level ideas, followed […]
Share
Let’s go Chicken Little on the marketing industry for a moment, shall we? Because taken the wrong way, most observations and studies about our industry seem to make it feel like the sky is falling. However, CMOs now face the single-biggest opportunity we’ve encountered in the digital age as marketing leaders, if only we’d actually […]
Share
The tech venture capital firm Andreessen Horowitz (a16z) recently released their Podcasting and Audio Market Cap report. Authored by Li Jin (pictured), with help from Bennett Carroccio, and Avery Segal, the 68-page point of view deck will apparently inform the firm’s investing strategy in the audio industry. The slides cover everything from the overall growth […]
Share
Creating shows to build passionate audiences provides our companies undeniable benefits: we hold attention, gain trust, increase the lifetime value of our existing audience, and decrease customer acquisition costs thanks to word-of-mouth. However, creating and growing a show or a network of shows can be a total mess of parts and pieces. Show Bites is […]
Share
Ah, the funnel. What was once a fringe form of frat bro stunting came to mean, well, something much different once we became professional marketers. This looming V-shape over everything we do inevitably warps how we approach the work. Take the measurement of podcast ROI at our brands: pain in the butt, right? But(t), maybe […]
Share
