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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

Rethinking Audience Development to Maximize Trust & Love

By: Molly Donovan
July 1st, 2020

Lately, I’ve spent more time than I’d care to admit poking around the Internet reading about audience development.  It’s surprisingly difficult to find a succinct definition for this term that’s used by marketing departments across industries. Is “audience development” the work you do to attract a larger group of customers to your brand? Is it […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Your Show’s Premise: A Map to Your True North

By: Molly Donovan
May 6th, 2020

Are you here for the right reasons? This is not just a question asked by every contestant on ABC’s The Bachelor/Bachelorette since the history of time. It’s also one that marketing showrunners should constantly ask themselves. Via Giphy Why am I here? What am I trying to accomplish with this content? What journey do I […]

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The Fortress of Favoritism

By: Jay Acunzo
April 24th, 2020

NOTE #1: This is the third post in a three-part mega-series. Be sure you’ve read Part 1 and Part 2. NOTE #2: This three-part mega-series is itself a small part of a weekly journey I’m currently on with thousands of other podcasters to understand one question: What does it take to create someone’s favorite podcast?  […]

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The Style Spectrum

By: Jay Acunzo
April 17th, 2020

NOTE #1: This is the second post in a three-part mega-series. If you missed Part 1, go back and read it here.  NOTE #2: This three-part mega-series is an important arc inside a larger, weekly journey that I’m on right now with thousands of other podcasters to understand one question: What does it take to […]

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The Experience Spectrum

By: Jay Acunzo
April 10th, 2020

This is the next step in our ongoing journey to answer a crucial question: What does it take to create someone’s favorite podcast? Each week, a new idea takes us one step closer to developing a system we can all use, as well as an online, interactive workshop where we can do real work on […]

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What We Mean by Create Their “Favorite” Podcast

By: Jay Acunzo
March 26th, 2020

This article is part of a weekly exploration to answer one question: What would it take to make your audience’s favorite podcast? Each entry in this series builds on past ideas. It will culminate in the first session of our online, interactive, cohort-based workshop for marketers, where we do real work on our real podcasts, […]

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