A few weeks ago, I sat in my home office, my microphone angled toward my mouth as I sat in silence, conspicuously not speaking into it. I was nearing the close of MSR’s inaugural Showrunner Sessions: a workshop for podcasters and podcaster-hopefuls looking to launch a show with the potential to become their audience’s favorite. […]
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One of the tougher things about accepting the challenge to make someone’s favorite show is an all-important component: creating a community that counts your show among their favorites. With favorite-able shows, we’re not just trying to capture an individual’s attention for a bit of time. Rather, we’re inviting our listeners to go on a collective […]
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Lately, I’ve spent more time than I’d care to admit poking around the Internet reading about audience development. It’s surprisingly difficult to find a succinct definition for this term that’s used by marketing departments across industries. Is “audience development” the work you do to attract a larger group of customers to your brand? Is it […]
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We’re on a weekly journey to understand what it takes to make someone’s favorite podcast. You can get each new idea in your inbox, plus a bonus video found nowhere else, every Friday. Subscribe free to join creative minds from Red Bull, Amazon Prime Video, the BBC, the NY Times, Mailchimp, Salesforce, Shopify, Adobe, and […]
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Let’s play a little game. Think of the last really great piece of branded content you interacted with. Maybe a blog post, maybe a podcast, maybe a video. What comes to mind? I’ll bet I can guess what you’re not thinking of. I bet you’re not thinking of a listicle. Or an aimless interview asking […]
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We’re on a weekly journey to understand what it takes to make someone’s favorite podcast. You can get each new idea in your inbox, plus a bonus video found nowhere else, every Friday. Subscribe free to join creative minds from Red Bull, Amazon Prime Video, the BBC, the NY Times, Mailchimp, Salesforce, Shopify, Adobe, and […]
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Are you here for the right reasons? This is not just a question asked by every contestant on ABC’s The Bachelor/Bachelorette since the history of time. It’s also one that marketing showrunners should constantly ask themselves. Via Giphy Why am I here? What am I trying to accomplish with this content? What journey do I […]
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NOTE #1: This is the third post in a three-part mega-series. Be sure you’ve read Part 1 and Part 2. NOTE #2: This three-part mega-series is itself a small part of a weekly journey I’m currently on with thousands of other podcasters to understand one question: What does it take to create someone’s favorite podcast? […]
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NOTE #1: This is the second post in a three-part mega-series. If you missed Part 1, go back and read it here. NOTE #2: This three-part mega-series is an important arc inside a larger, weekly journey that I’m on right now with thousands of other podcasters to understand one question: What does it take to […]
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This is the next step in our ongoing journey to answer a crucial question: What does it take to create someone’s favorite podcast? Each week, a new idea takes us one step closer to developing a system we can all use, as well as an online, interactive workshop where we can do real work on […]
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