Before we define what a showrunner actually is, consider for a moment the effect that titles and terminology have on the way people approach their work. Imagine you’re at a party and someone asks what you do, and you say, “I’m a writer.” What images pop into the other person’s head? Maybe you’re a plaid-clad […]
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Let’s talk about mint chocolate chip cookies for a second. (Stay with me, people. It’s gonna get weirder before it gets normal again.) Say you are utterly convinced that a mint chocolate chip cookie is the greatest cookie on the planet. It might not be for everyone, but the people who like it really freaking […]
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How one marketer is embracing both mediums by marketing to people When you set out to create a show, you might be inherently drawn to one medium over the other. Maybe you have a USB microphone lying around, so podcasting seems easiest. Maybe you’ve always dreamed of creating a web series in which you cast […]
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As marketers, we are generally practical people. (And if we’re not, say, the most naturally practical of folks, we’ve worked out our logic muscles enough because our careers depend on it.) We like data and statistics — or, at least, our jobs rely on our ability to analyze them and recognize a strong trend when […]
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One of the first things you might notice while listening to Kerry O’Shea Gorgone’s audio is her laugh. The host of MarketingProfs’ weekly Marketing Smarts podcast has a vivacious energy and the booming laugh to go with it. When listening to her speak, she just sounds fun. She the kind of person with whom you […]
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Every so often in life, you meet someone who so perfectly aligns with the way you see the world, you go full Step Brothers on them: Today, I’m thrilled to announce Wistia as our first Presenting Sponsor for Marketing Showrunners. We’ll be integrated partners, going far beyond the logos-and-links idea that most sponsors expect from […]
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Creating shows to build passionate audiences provides our companies undeniable benefits: we hold attention, gain trust, increase the lifetime value of our existing audience, and decrease customer acquisition costs thanks to word-of-mouth. However, creating and growing a show or a network of shows can be a total mess of parts and pieces. Show Bites is […]
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Creating shows to build passionate audiences provides our companies undeniable benefits: we hold attention, gain trust, increase the lifetime value of our existing audience, and decrease customer acquisition costs thanks to word-of-mouth. However, creating and growing a show or a network of shows can be a total mess of parts and pieces. Show Bites is […]
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Stop me if you’ve been here before: You’re interviewing a guest for your podcast or video show, and your guest just isn’t giving you what you want. Their answers are meandering and punchless. They keep elevating to generalities when you really want specifics and stories. You’re breaking out in cold sweats. Seriously, stop me if […]
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Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good […]
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