Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… I’ve gotten into more meaningless debates on Twitter than I care to remember, mostly involving the subjects that […]
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When it comes to creating a successful branded podcast show, marketers face a fair few challenges. Getting buy-in? That’s up there. Finding the right host? Definitely important. Identifying the specific angle that will set your show apart from the others that are already out there? A must. But perhaps the biggest problem marketers face when […]
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The podcast 3 Books was selected by Apple as a Top Podcast for 2018 and has featured some truly incredible guests: Malcolm Gladwell, Judy Blume, Seth Godin, David Sedaris, Pete Holmes, and more. BUT … it’s ultimately just another interview show. So what makes the show special? And what can we learn? Today on 3 […]
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I won’t lie: I first clicked with interest on the Snacks podcast link in our master list of branded podcasts and shows because I was hungry. My chip- and trail mix-fueled dreams were quickly dashed. Snacks is a podcast from financial services company Robinhood that presents “digestible” (i.e., snackable) financial news in under 20 minutes […]
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On 3 Clips, we make sense of great podcasts, a few little pieces at a time. Few podcasts have had a more profound impact on the medium — or its listeners — than Radiolab, from WNYC Studios. The beautifully produced, always surprising interviews, the important and often misunderstood topics, and the truly innovative music scoring […]
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Today, I come to you with a plea: don’t make a video series. Nope. Also? Don’t make a podcast. No way. Finally? Don’t even make a show. Okay, this is coming from the guy who founded an organization dedicated to helping marketers make great shows. So what gives? Well, when you look around the marketing world, across sectors and […]
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November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re helping ensure […]
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November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re helping ensure […]
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November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re helping ensure […]
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November is Make the Case Month at MSR. Every week, we’ll load you up with the big-picture ideas and tactical tips you need to sell your branded show concept to the “powers that be” within your organization. We know that shows are the best vehicle to help grow brand affinity among your customers; this month, we’re helping ensure […]
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