Surprise, surprise: Google developed yet another feature to keep us loyal to our favorite virtual assistant—a paradox if there ever was one. Last week at I/O 2019, Google announced that it will begin including podcasts in search results. Zack Reneau-Wedeen, founder and head of product for Google Podcasts, called the move, “a step toward making […]
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Creating shows to build passionate audiences provides our companies undeniable benefits: we hold attention, gain trust, increase the lifetime value of our existing audience, and decrease customer acquisition costs thanks to word-of-mouth. However, creating and growing a show or a network of shows can be a total mess of parts and pieces. Show Bites is […]
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Ah, the funnel. What was once a fringe form of frat bro stunting came to mean, well, something much different once we became professional marketers. This looming V-shape over everything we do inevitably warps how we approach the work. Take the measurement of podcast ROI at our brands: pain in the butt, right? But(t), maybe […]
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Creating shows to build passionate audiences provides our companies undeniable benefits: we hold attention, gain trust, increase the lifetime value of our existing audience, and decrease customer acquisition costs thanks to word-of-mouth. However, creating and growing a show or a network of shows can be a total mess of parts and pieces. Show Bites is […]
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Patrick Campbell is the founder and CEO of the tech company ProfitWell, which sells analytics products that help SaaS companies measure the financial health of their businesses and price their products using data instead of guesswork. (The company was originally known as Price Intelligently, which today is the name of their core product.) Under Patrick’s […]
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Want to look smart in a meeting? Be sure to ask, “But will it scale?” (Man, I wish comedian Sarah Cooper was practicing her comedy back when I worked for Google.) BUT WILL IT SCALE pic.twitter.com/A1JLQKrdWA — Sarah Cooper (@sarahcpr) March 25, 2019 Sarah, ironically, worked at Google too (after me), then left to become […]
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Stop me if you’ve been here before: You’re interviewing a guest for your podcast or video show, and your guest just isn’t giving you what you want. Their answers are meandering and punchless. They keep elevating to generalities when you really want specifics and stories. You’re breaking out in cold sweats. Seriously, stop me if […]
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“Hi Buster, I’m Jay.” When you read that greeting, it sounds like a pretty mundane thing for me to say to someone. So, here, let me tweak how it’s written so you can really, truly hear how I spoke those words back in the spring of 2008. (Clears throat) HI BUSTER, I’M JAY! I was […]
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When I was a kid, I hated sand. In fact, before I could walk, I hated sand so much that my parents could simply plop me down on a blanket at the beach, and I’d stay put. I’d sit there, gumming on a toy, staring at other kids playing just a few feet away, like […]
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Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good […]
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