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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

What Does it Mean to Make Something That Matters?

By: Molly Donovan
February 5th, 2020

What does it mean to make something that matters? It’s something today’s best marketers feel compelled to do: make something that matters — to their customers, their industry, the world at large. It’s something we urge marketers to do in the shows we help them create: don’t just launch another branded interview show with the […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

The State of Podcasting Technology (And a Looming Issue to Fight)

By: Jay Acunzo
February 3rd, 2020

Justin Jackson, cofounder of podcast hosting and distribution platform Transistor, joins MSR founder Jay Acunzo to talk about the state of podcasting technology, including a looming issue all of us may face requiring a more thoughtful approach than when the same issue hit website content. SUBSCRIBE TO 3 CLIPS: Apple Podcasts | Spotify | Overcast | Stitcher   INSIDE THE EPISODE Follow […]

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Show Spotlight: Techstars’ Give First

By: Molly Donovan
January 31st, 2020

Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… This week, I’ve been thinking a lot about the concept of creating something better — not for the […]

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3 Clips: Breaking Down “Inside Trader Joe’s,” a Risky, Quirky, Original Podcast

By: Jay Acunzo
January 27th, 2020

Today, we deconstruct a risky attempt at a podcast from Trader Joe’s. Is it a GOOD decision to go inside your own company? What does “good” even mean? What can we learn from their ambitious but atypical attempt at a podcast? We break it down. SUBSCRIBE TO 3 CLIPS: Apple Podcasts | Spotify | Overcast | Stitcher INSIDE THE EPISODE Find Trader […]

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Show Spotlight: The Story of Sales

By: Molly Donovan
January 24th, 2020

Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… Chapter four of Salesforce’s The Story of Sales begins with a declaration: “Everybody hates salespeople.” I found myself […]

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Deconstructing Drift’s B2B Podcast Network

By: Jay Acunzo
January 23rd, 2020

3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand. You can find all episodes here. In this series, MSR founder Jay Acunzo and managing editor […]

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Show Bites: Keep Your Audience Hooked with Open Loops

By: Tallie Gabriel
January 22nd, 2020

Creating shows to build passionate audiences provides brands undeniable benefits: we hold attention, gain trust, and both increase the lifetime value of our existing audience while decreasing customer acquisition costs thanks to word-of-mouth. However, this stuff can feel like a total mess of parts and pieces. Show Bites is our series of quick-hitting posts where […]

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