Marketing Showrunners founder Jay Acunzo answers five questions from listeners and announces a new public project for podcasters. Special thanks to listeners who submitted questions for this episode, especially those we used in the final edit: Abby Sullivan, Jim Samuel, Ryan Wakefield, Iona Friedman, and Zachary Sugerman. If you have a question for Jay, send […]
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The show You’re Wrong About reveals how we’re often wrong about what it takes to improve our production value. It’s not about budget. It’s about a well-crafted premise, then using that premise to alter your episode’s format. The two connect. Your premise reveals not only WHAT you explore but HOW you’ll explore it, thus […]
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Here’s a question: Why are some backstories and bios of podcast guests super boring, and others gripping? Do you think it has to do with the person, and how successful they are or how well they can tell their own story? Maybe. I think something else is happening, and it’s that very same thing which […]
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When something gains steam in marketing, the tendency is to race towards tactics. Which channels? Which tech? Which topics? How do we optimize for X? How do we measure it? These are all incremental questions. Let’s take a moment to focus on the fundamentals, on top of which we can build anything we want. A […]
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3 Clips | Dissecting Great Podcasts · Dear Young Rocker: Inside an Overlooked Show Format Most marketers who make shows default to one assumption: Podcasting means talking to other people. It makes sense as to why they think that: It enriches the audio experience, develops relationships with the other person, and provides an easy way […]
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