What makes content irresistible? Antoine de Saint-Exupery was a French aviator, writer, and author of The Little Prince. He also knew a thing or two about motivating others. He once said this: “If you want to build a ship, don’t drum up the men to gather wood, and divide the work, and give orders. Instead, […]
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“Podcasting metrics are notoriously terrible.” – Jeff Ayers, Broadcasting, Death Wish Coffee Company “Sure, downloads are fun to see climb — and of course that’s a helpful barometer to see the general trend of the show’s popularity. But because we are such a niche audience, that metric doesn’t tell as much as it might for […]
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Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]
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Today, on a special bonus episode of 3 Clips, a replay of the live call that host Jay Acunzo held with viewers of his brand new docuseries, Against the Grain, built with the brand Help Scout. Join Jay (ATG‘s host, writer, and co-director), producer Tyler Bouchard, and DP/editor Travis Wilber as they go inside […]
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We’d spent hours with the subject — literal hours. It didn’t seem to matter. Our producer, Tyler Bouchard, had called this person several times to prep our shoot. They would be our guide into the company’s office. Tyler and the subject hit it off. They talked at length and excitedly about all the stories they’d […]
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Most brands make podcasts that sound like everyone else’s. Something better doesn’t require massive budgets or decades of experience. Instead, we can start our process by addressing four core challenges: say something that matters, get listeners to the end, deepen relationships, and reinvent the show. Today, 3 Clips host and Marketing Showrunners founder Jay Acunzo […]
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Before he retired, my high school basketball coach was famous around the state of Connecticut — not for his teams’ success (we were in the state finals my junior year and dead last my senior year) but for his odd brand of sideline antics. He would stamp his feet repeatedly to pantomime defensive intensity for […]
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When launching a podcast — as with so many things — the hardest part is often knowing where to start. If you have a gut feeling that a show is the best way to engage with your customers and forge a more personal relationship with them (and reader, we have the data to back that […]
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Interviewing a guest on a podcast can be a delicate dance. (That’s how I think of it, anyway. It’s not a straight march forward, asking question after question. It’s more like a dance, and you are the leader. You’re setting the tone, watching the pacing, leading people one way, then back another, then visiting one […]
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Here’s a question: Why are some backstories and bios of podcast guests super boring, and others gripping? Do you think it has to do with the person, and how successful they are or how well they can tell their own story? Maybe. I think something else is happening, and it’s that very same thing which […]
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