I don’t know if you knew this, but I’m an adult. And one thing that adults are supposed to do, as I recently learned, is get adult haircuts. Okay, some of the men reading this don’t know what I mean, so let me just explain quick. Guys: If you pick your barber the same way […]
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Creating shows to build passionate audiences provides brands undeniable benefits: we hold attention, gain trust, and both increase the lifetime value of our existing audience while decreasing customer acquisition costs thanks to word-of-mouth. However, this stuff can feel like a total mess of parts and pieces. Show Bites is our series of quick-hitting posts where […]
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Creating shows to build passionate audiences provides our brands undeniable benefits: we hold attention, gain trust, increase the lifetime value of our existing audience, and decrease customer acquisition costs thanks to word-of-mouth. However, creating and growing a show or a network of shows can be a total mess of moving parts and pieces. Show Bites […]
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Alec Berg’s heart was in this throat. His stomach and lower intestines seemed eager to find some new real estate too. He’d just handed a draft of his first script to the legend himself, Larry David. It was Alec’s first attempt at contributing to the impossibly successful Seinfeld. Today, Alec’s innards wouldn’t budge given that […]
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Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good […]
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Editor’s Note: The team at Trello asked me to participate in their #InspireWithTrello campaign. I’ve been using their tool since 2012 (obsessively), and I was thrilled to do so. You can see tons of creators’ Trello boards on their Inspiration Page. I pushed the door gently, and it crashed to the ground, debris flying everywhere […]
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Want to skip the reading and listen instead? Your wish is my command: Apple Podcasts | Overcast The name is different from competitors. The tagline is killer. And they’ve shown no fear of tinkering. That’s the good news for Buffer’s Science of Social Media podcast. But there’s more that the duo behind the show can […]
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Today on The Maker Channel, a distant memory, a mad fisherman, and a metaphor for creative work. I’m cracking open my Monday morning newsletter to perform one of its most popular stories in audio form for you. If you like what you hear, consider subscribing to the weekly newsletter. You’ll get a new story and idea […]
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“It’s a long time to spend on something that means absolutely nothing. But that’s what I do.” This is how Jerry Seinfeld explains his development process for a bit in his act. As a standup comedian, you might think that Seinfeld is great because of this innate gift to articulate something in a funny way. […]
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In audio, I abide by a Golden Rule: Get them to the end. When you click play, my one goal is to ensure you don’t hit stop. But then I consume most business shows, and they frontload the worst parts of their episodes … for some reason. They forget the Golden Rule. Instead of hooking you […]
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