REI owns and operates some incredible (and surprising) podcasts. Today, we talk to their head of podcast strategy, Chelsea Davis, about what it takes to make a truly resonant show without throwing budget at the problem. Chelsea owns the end-to-end show development process across all of REI’s shows — and there are several ambitious programs […]
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When it comes to creating a successful branded podcast show, marketers face a fair few challenges. Getting buy-in? That’s up there. Finding the right host? Definitely important. Identifying the specific angle that will set your show apart from the others that are already out there? A must. But perhaps the biggest problem marketers face when […]
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The podcast 3 Books was selected by Apple as a Top Podcast for 2018 and has featured some truly incredible guests: Malcolm Gladwell, Judy Blume, Seth Godin, David Sedaris, Pete Holmes, and more. BUT … it’s ultimately just another interview show. So what makes the show special? And what can we learn? Today on 3 […]
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I won’t lie: I first clicked with interest on the Snacks podcast link in our master list of branded podcasts and shows because I was hungry. My chip- and trail mix-fueled dreams were quickly dashed. Snacks is a podcast from financial services company Robinhood that presents “digestible” (i.e., snackable) financial news in under 20 minutes […]
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On 3 Clips, we make sense of great podcasts, a few little pieces at a time. Few podcasts have had a more profound impact on the medium — or its listeners — than Radiolab, from WNYC Studios. The beautifully produced, always surprising interviews, the important and often misunderstood topics, and the truly innovative music scoring […]
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It may be weird, but it works. Today, we make sense of HubSpot’s podcast Weird Work. The show’s host, Sam Balter, is used to looking at things a bit differently. On his show, Sam interviews people who have truly odd jobs — from a hand model to an ASMR YouTuber to an international pizza consultant […]
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Creativity is just the sum total of lots of little choices. Unfortunately, when we consume something wildly creative, like a show we deeply love or that others can’t stop talking about, those little choices are hidden from view. On 3 Clips, we make them visible. 3 Clips is a podcast for marketers who make podcasts […]
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What does it take to make your audience’s FAVORITE show? That’s our goal as makers and marketers, but it’s a complex question So we’re on a weekly journey to find out. Subscribe for our free Friday emails, each with one new idea, technique, or framework, all building towards an end-to-end system we can all use. […]
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In Best in Show, the MSR team breaks down what worked (and what didn’t work as well) in marketers’ shows. First up: Episode 7 of Wistia’s Brandwagon, featuring ProfitWell CEO Patrick Campbell. In this episode, Patrick explains why his company has focused all (and we do mean all) of its marketing efforts on creating a […]
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It’s foolish, I think, to make too many assumptions from the outside looking in when it comes to marketing analysis. For instance, when we look at something that appears to work and appears beloved by a given brand’s audience, we don’t know just how long it took that team to earn the necessary attention and […]
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