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Marketing Showrunners

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By: Jay Acunzo on April 19th, 2018

Inside IDEO’s Rare Ability to Genuinely Execute on Corporate Values

In this episode of Org Uncharted, we explore how IDEO developed and lives by their values. “Values” are so often treated as nice-sounding, well-intentioned ideas that companies use more as internal marketing than actual guidelines affecting their behavior. In this episode, Sally Sosa, the Global Talent Director, Culture and Communications, at IDEO takes us inside their employee experience. From their infamous handbook to their innovative new approaches to design sprints and client projects, we learn how they stay aligned at all times.

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Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

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