Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… This week, I’ve been thinking a lot about the concept of creating something better — not for the […]
Share
[Editor’s Note: You know the saying, “If it ain’t broke, don’t fix it?” In our experience, it’s a saying the best marketers tend to ignore. Instead, when confronted with something that just ain’t broke, the most inspiring marketers tinker with it. Add to it. Enhance it. Upend it. They mess with a good system, so […]
Share
Defining a showrunner is tricky since, as in the case of a product manager or content marketer, the real answer to the question “what is a showrunner” is usually “it depends.” In the traditional sense, a showrunner is the individual on a television show with the creative and management control and responsibility. They do things […]
Share
Today, we deconstruct a risky attempt at a podcast from Trader Joe’s. Is it a GOOD decision to go inside your own company? What does “good” even mean? What can we learn from their ambitious but atypical attempt at a podcast? We break it down. SUBSCRIBE TO 3 CLIPS: Apple Podcasts | Spotify | Overcast | Stitcher INSIDE THE EPISODE Find […]
Share
Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… Chapter four of Salesforce’s The Story of Sales begins with a declaration: “Everybody hates salespeople.” I found myself […]
Share
